The situation
DairyTop sells to dairy farmers and calf rearers: milk powder, colostrum bags, pasteurisers, drinking buckets and housing for calves. The shop runs on WordPress with WooCommerce, and it works. What was missing was the explaining. A farmer choosing between two pasteurisers or two calf pens wants measurements, photos and a plain answer, and a long list of shop categories does not give that.
The site also had to work in Dutch, English and German, and one product could only be delivered to customers in the Netherlands.
What we built on WordPress
We stayed inside their shop. Nothing was moved, and everything below is part of the WordPress site on dairytop.eu.
A page per product group. Calf nutrition, colostrum management and pasteurisers each have their own page, with the products from the shop linked by article number, so photos and prices stay the same as in the shop. The shop categories point on to these pages.
Calf housing explained with drawings. The housing pages show each model as a floor plan to scale, with measurements, weight and what comes with it. A short quiz points to the model that fits the number of calves and the stable.
Questions answered in one place. A page with frequently asked questions, grouped by topic, and a contact page with the same structure in every language.
Three languages, one structure. Every page exists in Dutch, English and German with its own address, and the language switch lands on the matching page.
The quote form
On the housing and pasteuriser pages, every quote button opens the same form, with the chosen product already filled in.
The request arrives by email and is also stored privately in WordPress, so nothing is lost if a message goes astray. The form is protected against spam, and photos sent with a request are not publicly reachable.
A delivery rule
One product, the Calf's Choice Total, may only be delivered in the Netherlands. A small addition to the shop checks the delivery country at checkout and stops the order with a clear message, in the customer's own language, before anyone pays.
What changed for them
A farmer who lands on a product page now sees the range, the measurements and a button to ask for a quote, in his own language. DairyTop gets a request with the details needed to answer it, instead of a call that starts with "what do you have?".
What is still coming
A new round of housing pages is ready and waits to be placed on the shop: two new housing pages, a wider quiz and product photos taken from the shop itself.
Website and hosting and search visibility are the services behind this work.
Visit the sitedairytop.eu
