Get found by the people already searching for what you sell.
Keywords that mean money, content that answers what customers actually ask, and a Google Business profile that is maintained rather than abandoned. Ads only where they pay back.
The six reasons a good business stays invisible.
None of these need a bigger budget. They need someone to do the unglamorous work in the right order.
"We are on page four for our own service."
Usually thin pages and a site structure that never told Google what you actually do."Our competitor is smaller and ranks higher."
They published the answers to the questions your customers type. That is most of it."An agency did SEO for a year and we saw nothing."
Ask for the report. If it counts keywords and not enquiries, that is the problem."Our Google listing has the wrong opening hours."
A neglected Google Business profile costs more local customers than any ranking."We get traffic but no calls."
You are ranking for the wrong searches: browsing, not buying."We do not know what to write about."
You do. It is the questions you answer on the phone every week.Included, and not included. Written down.
You get the same list every month, with your numbers on it.
Always included
- Keyword research aimed at enquiries, not at traffic
- Technical audit and the fixes: speed, structure, indexing, redirects
- On-page work: titles, headings, internal links, schema
- Google Business Profile: categories, photos, opening hours, reviews
- Two content briefs a month, edited if you write them yourself
- Monthly report of rankings, enquiries and what we did
- Search Console and analytics kept clean and readable
Not included, quoted separately
- Ad spend on Google or Meta (billed by them, not by us)
- Buying links, guest post networks or anything we would not put our name on
- Full copywriting of long articles from scratch, quoted separately
- Translations of content into languages outside the brief
- A new website when the current one cannot be fixed, quoted as a build
The first three months, week by week.
SEO is slow before it is fast. This is what happens while you wait.
Audit and keywords
What you rank for now, what your customers actually search, what is blocking you technically.
Technical fixes
Speed, structure, indexing, redirects, schema. The part nobody sees and everything depends on.
Pages and content
The pages that answer buying questions get written or rewritten, and linked properly.
Local and reviews
Google Business, categories, photos, review flow. This is where local businesses win fastest.
Report and next round
Two minutes of reading: what moved, what we did, what is next.
Three starting points. Your quote is one number.
Every job is quoted as one fixed amount for a defined result, written down before we start. Tell us which of these sounds like you and we put a number on it.
Local search
One town or region, one language. For a business whose customers search nearby.
- Google Business maintained
- Technical fixes
- One content brief a month
Growth
Several services or regions, up to two languages. For a business that sells through search.
- Everything in Local
- Two content briefs a month
- Rankings and enquiries reported monthly
Multi-language
Three or more languages or countries, or a site with hundreds of pages.
- Scoped in the free call
- Per-market keyword sets
Three months minimum
Not a lock-in trick: nothing measurable happens sooner. After that it is month to month.
You keep the work
Accounts, content and data are yours. If you stop, nothing gets switched off.
Ads only if they pay back
We will say when paid search is cheaper than ranking, and when it is money on fire.
Three recent ones.
Read up before you decide.
The online customer journey, and where people actually drop out
Six stages between never having heard of you and buying twice. Naming them is easy. Finding the one where you are losing people is the useful part.
Google Tag Manager, and when it is worth the trouble
One container on your site, and every tracking script managed from a dashboard instead of a developer ticket. Useful, as long as somebody keeps it tidy.
Google Business Profile: the free listing that decides if you get found
For a local business it is the most valuable free thing Google offers. It is also the one most often left half filled in and then forgotten.
Before you ask
How long before we see something?
Technical fixes show within weeks, content and local results take two to four months. Anyone promising page one in a month is guessing or buying links.
Do you buy links?
No. We earn them by publishing things worth linking to and by fixing the listings you already have. Bought links are a risk we will not put on your domain.
Can you work on a site you did not build?
Yes, that is most of the work. If the site itself is what is holding you back we say so before you pay for a year of SEO.
What do we have to do ourselves?
Answer questions about your business, approve two content briefs a month, and ask happy customers for a review. That is it.
Search brings them in. These keep them.
Want to know what you rank for today?
The free call includes a look at your current rankings and the three fixes that would move most.