Plain answers to the digital questions we get every week.
Written for business owners, not developers. If an article tells you to do something, you can do it yourself; if it says call us, we mean it.
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Noah Winkelman·4 min read·20 Aug 2026
The EU AI Act for small businesses
If you use a chatbot on your site or publish AI-generated images and text, the AI Act probably sees you as a deployer. The obligations are fewer than the headlines suggest, but some already apply.
Implementing Holded: what to set up first
Most Holded problems we get called in for are not Holded problems. They are setup decisions made in the wrong order. Here is the order we use.
Kit Digital: what it covers, and what it doesn't
Kit Digital paid for a lot of websites in Spain. Many owners still don't know what they signed, what the voucher covered, or what they own when the twelve months end.
Verifactu: what changes for your invoicing
Verifactu has been postponed so often that most people have stopped listening. Here is what is law today, what has only been announced, and what it means for your invoicing software.
The online customer journey, and where people actually drop out
Six stages between never having heard of you and buying twice. Naming them is easy. Finding the one where you are losing people is the useful part.
Google Tag Manager, and when it is worth the trouble
One container on your site, and every tracking script managed from a dashboard instead of a developer ticket. Useful, as long as somebody keeps it tidy.
Working from home: the setup, not the willpower
Most advice about remote work is about discipline. In our experience the things that actually decide it are boring and technical, and you can fix them in a weekend.
Eight things that make a newsletter worth opening
Most newsletters get deleted from the preview pane. Not because the writing is bad, but because the reader cannot tell in two seconds what is in it for them.
Google Business Profile: the free listing that decides if you get found
For a local business it is the most valuable free thing Google offers. It is also the one most often left half filled in and then forgotten.
Link building, without the part that gets you penalised
A link from another site is a vote for yours. Google counts who is voting, not how many, which is why buying links stopped working years ago.
Instagram Reels, and how to use them without wasting a week
Reels are short vertical videos that Instagram pushes to people who do not follow you yet. That reach is the whole reason to bother with them.
Narrowcasting: talking to fewer people, on purpose
Broadcasting reaches everyone and persuades nobody. Narrowcasting picks a smaller group and says something specific enough to land.
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