Plain answers to the digital questions we get every week.
Written for business owners, not developers. If an article tells you to do something, you can do it yourself; if it says call us, we mean it.
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Noah Winkelman·4 min read·20 Aug 2026
The online customer journey, and where people actually drop out
Six stages between never having heard of you and buying twice. Naming them is easy. Finding the one where you are losing people is the useful part.
Google Tag Manager, and when it is worth the trouble
One container on your site, and every tracking script managed from a dashboard instead of a developer ticket. Useful, as long as somebody keeps it tidy.
Working from home: the setup, not the willpower
Most advice about remote work is about discipline. In our experience the things that actually decide it are boring and technical, and you can fix them in a weekend.
Eight things that make a newsletter worth opening
Most newsletters get deleted from the preview pane. Not because the writing is bad, but because the reader cannot tell in two seconds what is in it for them.
Google Business Profile: the free listing that decides if you get found
For a local business it is the most valuable free thing Google offers. It is also the one most often left half filled in and then forgotten.
Link building, without the part that gets you penalised
A link from another site is a vote for yours. Google counts who is voting, not how many, which is why buying links stopped working years ago.
Instagram Reels, and how to use them without wasting a week
Reels are short vertical videos that Instagram pushes to people who do not follow you yet. That reach is the whole reason to bother with them.
Narrowcasting: talking to fewer people, on purpose
Broadcasting reaches everyone and persuades nobody. Narrowcasting picks a smaller group and says something specific enough to land.
What an SSL certificate actually does
It encrypts what visitors send you and proves your site is really yours. The protocol behind it has not been called SSL for years, but the certificate still is.
Four social formats worth your time, and how to pick one
Live video, YouTube, podcasts and short clips all work. None of them work if you try all four at once with the time you actually have.
Four things every homepage needs
A homepage has one job: tell a stranger what you do, prove it, and give them somewhere to go. Four elements do that work.
Choosing colours for a website, and why it is not decoration
People form an impression of your site before they have read a word of it. Colour is doing most of that work, so it is worth a decision rather than a preference.
One email a month. The three things that changed and what to do about them.
No fluff, no "5 trends for 2027". Written by the people who fixed the thing that week.
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