Plain answers to the digital questions we get every week.
Written for business owners, not developers. If an article tells you to do something, you can do it yourself; if it says call us, we mean it.
What an SSL certificate actually does
It encrypts what visitors send you and proves your site is really yours. The protocol behind it has not been called SSL for years, but the certificate still is.
Four social formats worth your time, and how to pick one
Live video, YouTube, podcasts and short clips all work. None of them work if you try all four at once with the time you actually have.
Four things every homepage needs
A homepage has one job: tell a stranger what you do, prove it, and give them somewhere to go. Four elements do that work.
Choosing colours for a website, and why it is not decoration
People form an impression of your site before they have read a word of it. Colour is doing most of that work, so it is worth a decision rather than a preference.
What separates a website that works from one that just exists
Most business websites are fine. Fine is the problem: they exist, they load, and they do not do anything. Here is what the working ones have.
Setting up customer service that does not run on someone’s inbox
A good product makes a customer content. Solving their problem properly is what makes them stay. That needs a system, not goodwill.
What we decided when we became Selva Digital
We changed the name in February 2022. The useful part is not the logo, it is the handful of decisions we made at the same time and have not moved on since.
“I get all my customers by word of mouth”
It is usually true, and it is still not an argument against having a website. Word of mouth ends with someone looking you up.
Want the whole site looked at, not just this one thing?
The free 30-minute call includes a look under the hood, across site, systems and marketing. You leave with a one-page map of what works and what leaks.