Websites: articles and guides
Everything we have written about Websites, newest first.
The cookie banner is on. Your site still isn't compliant.
Most consent banners block nothing. The Network tab in your browser tells you the truth in under two minutes, and the fix is usually one line in Tag Manager.
What an SSL certificate actually does
It encrypts what visitors send you and proves your site is really yours. The protocol behind it has not been called SSL for years, but the certificate still is.
Four things every homepage needs
A homepage has one job: tell a stranger what you do, prove it, and give them somewhere to go. Four elements do that work.
Choosing colours for a website, and why it is not decoration
People form an impression of your site before they have read a word of it. Colour is doing most of that work, so it is worth a decision rather than a preference.
What separates a website that works from one that just exists
Most business websites are fine. Fine is the problem: they exist, they load, and they do not do anything. Here is what the working ones have.
“I get all my customers by word of mouth”
It is usually true, and it is still not an argument against having a website. Word of mouth ends with someone looking you up.
One email a month. The three things that changed and what to do about them.
No fluff, no "5 trends for 2027". Written by the people who fixed the thing that week.
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