# Selva Digital > Three people in Spain building websites, SEO, email, CRM and AI for small and medium-sized businesses. One price per job, you talk to the builder. Selva Digital is based in Calonge, Girona, Spain, and works in English, Spanish and Dutch. Every page below also exists in Spanish and Dutch under /es and /nl with translated paths (/es/contacto, /nl/diensten), announced with hreflang on the page itself. ## Services - [Services: websites, SEO, email, CRM and AI](https://selvadigital.eu/services): Websites, SEO, email marketing, CRM, internal tools and AI integration. One team for all six, one fixed price per job, one monthly fee to run it. - [Websites & hosting](https://selvadigital.eu/services/websites-and-hosting): Fast, clear websites in Next.js or WordPress, hosted and maintained by us. One fixed price for the build, one monthly fee to keep it running. - [SEO & online marketing](https://selvadigital.eu/services/seo-and-online-marketing): SEO for small and medium-sized businesses in Spain and the Netherlands: keywords, technical fixes, content and Google Business. One monthly fee, one report. - [Email marketing](https://selvadigital.eu/services/email-marketing): Newsletters and automations that land in the inbox: domain authentication, GDPR-proof lists, templates in your brand and a monthly send we can write. - [CRM & systems](https://selvadigital.eu/services/crm-and-systems): Holded and system integration for small and medium-sized businesses: one customer record, quotes and invoices connected to your site, no double entry. - [Internal tools & automation](https://selvadigital.eu/services/internal-tools-and-automation): Custom internal tools and process automation for SMEs: timesheets, expense claims and approvals off WhatsApp and spreadsheets, connected to Holded or your CRM. - [AI integration](https://selvadigital.eu/services/ai-integration): AI that saves real hours: assistants built on your own data, hosted in the EU and documented under the AI Act, with a person always one step away. ## Work - [Our work: websites and systems for SMEs](https://selvadigital.eu/work): Websites and systems for small and medium-sized businesses in Spain, the Netherlands and Belgium. Every project still running, every one on a fixed price. - [Solax Cinema](https://selvadigital.eu/work/a-different-kind-of-movie-night-in-valencia): Open air cinema. A different kind of movie night in Valencia - [Barentszen](https://selvadigital.eu/work/barentszen): Meetings, events and travel, Netherlands. A new brand that was finished on paper, built into a site that does exactly what the design promised. - [Caravan Storage Spain](https://selvadigital.eu/work/customer-case-ict-improvement): Caravan and camper storage. Customer case: ICT improvement - [Acheter Malin Espagne](https://selvadigital.eu/work/digital-improvement-for-achter-malin-espagne): Property purchase guidance. Digital improvement for Achter Malin Espagne - [Dacasas](https://selvadigital.eu/work/helping-a-local-real-estate-company-on-the-costa-blanca-become-easier-to-find-online): Real estate. Helping a local real estate company on the Costa Blanca become easier to find online - [Taxi Calonge Palamós](https://selvadigital.eu/work/helping-a-local-taxi-service-get-found-at-the-right-moment): Taxi and airport transfers. Helping a local taxi service get found at the right moment - [The Sound of the Costa](https://selvadigital.eu/work/keeping-a-local-media-platform-running-smoothly-on-the-spanish-costa): Radio and local media. Keeping a local media platform running smoothly on the Spanish costa - [Aircospecialist Limburg](https://selvadigital.eu/work/making-a-local-air-conditioning-specialist-easier-to-find-online): Air conditioning installer. Making a local air conditioning specialist easier to find online - [Ghofi](https://selvadigital.eu/work/making-ghofi-visible-online-in-girona): Internet provider. Making Ghofi visible online in Girona - [Eco-Fire](https://selvadigital.eu/work/new-website-for-ecofire): Pellet stove specialist. New website for EcoFire - [Emigreren kun je leren](https://selvadigital.eu/work/preparing-people-move-to-spain-with-a-new-website): Relocation guidance. Preparing people move to Spain with a new website - [Quality Estates](https://selvadigital.eu/work/quality-estates): Real estate, rental and building, Costa Brava. One site for buying, renting and building on the Costa Brava, in three languages, with listings maintained by the people who sell them. - [Sunrise Energy](https://selvadigital.eu/work/solar-panel-company-at-the-costa-blanca-with-a-clear-digital-strategy): Solar installation. Solar panel company at the Costa Blanca with a clear digital strategy - [EuroCC Netherlands](https://selvadigital.eu/work/strengthening-visibility-for-europes-hpc-ecosystem-in-the-netherlands): High performance computing network. Strengthening visibility for Europe’s HPC ecosystem in the Netherlands ## Knowledge base - [Knowledge base: websites, SEO, Holded and AI](https://selvadigital.eu/blog): Plain answers to the questions small and medium-sized businesses ask us every week: websites, SEO, email, Holded, AI and the legal bits. - [The EU AI Act for small businesses](https://selvadigital.eu/blog/ai-act-for-small-businesses): If you use a chatbot on your site or publish AI-generated images and text, the AI Act probably sees you as a deployer. The obligations are fewer than the headlines suggest, but some already apply. - [Implementing Holded: what to set up first](https://selvadigital.eu/blog/holded-implementation-what-to-set-up-first): Most Holded problems we get called in for are not Holded problems. They are setup decisions made in the wrong order. Here is the order we use. - [Kit Digital: what it covers, and what it doesn't](https://selvadigital.eu/blog/kit-digital-what-it-covers): Kit Digital paid for a lot of websites in Spain. Many owners still don't know what they signed, what the voucher covered, or what they own when the twelve months end. - [Verifactu: what changes for your invoicing](https://selvadigital.eu/blog/verifactu-what-changes-for-your-invoicing): Verifactu has been postponed so often that most people have stopped listening. Here is what is law today, what has only been announced, and what it means for your invoicing software. - [The cookie banner is on. Your site still isn't compliant.](https://selvadigital.eu/blog/cookie-banner-two-minute-check): Most consent banners block nothing. The Network tab in your browser tells you the truth in under two minutes, and the fix is usually one line in Tag Manager. - [The online customer journey, and where people actually drop out](https://selvadigital.eu/blog/what-is-the-online-costumer-journey): Six stages between never having heard of you and buying twice. Naming them is easy. Finding the one where you are losing people is the useful part. - [Google Tag Manager, and when it is worth the trouble](https://selvadigital.eu/blog/google-tag-manager-and-its-benefits): One container on your site, and every tracking script managed from a dashboard instead of a developer ticket. Useful, as long as somebody keeps it tidy. - [Eight things that make a newsletter worth opening](https://selvadigital.eu/blog/8-tips-to-write-a-perfect-newsletter): Most newsletters get deleted from the preview pane. Not because the writing is bad, but because the reader cannot tell in two seconds what is in it for them. - [Google Business Profile: the free listing that decides if you get found](https://selvadigital.eu/blog/google-mybusiness-in-a-nutshell): For a local business it is the most valuable free thing Google offers. It is also the one most often left half filled in and then forgotten. - [Link building, without the part that gets you penalised](https://selvadigital.eu/blog/how-to-use-linkbuilding): A link from another site is a vote for yours. Google counts who is voting, not how many, which is why buying links stopped working years ago. - [What an SSL certificate actually does](https://selvadigital.eu/blog/what-does-ssl-mean): It encrypts what visitors send you and proves your site is really yours. The protocol behind it has not been called SSL for years, but the certificate still is. - [Four social formats worth your time, and how to pick one](https://selvadigital.eu/blog/marketing-trends-for-companies-in-the-modern-world): Live video, YouTube, podcasts and short clips all work. None of them work if you try all four at once with the time you actually have. - [Four things every homepage needs](https://selvadigital.eu/blog/4-essential-elements-of-a-high-converting-homepage): A homepage has one job: tell a stranger what you do, prove it, and give them somewhere to go. Four elements do that work. - [Choosing colours for a website, and why it is not decoration](https://selvadigital.eu/blog/the-importance-of-colors-on-your-website): People form an impression of your site before they have read a word of it. Colour is doing most of that work, so it is worth a decision rather than a preference. - [What separates a website that works from one that just exists](https://selvadigital.eu/blog/why-you-need-to-invest-in-a-well-designed-website): Most business websites are fine. Fine is the problem: they exist, they load, and they do not do anything. Here is what the working ones have. - [Setting up customer service that does not run on someone’s inbox](https://selvadigital.eu/blog/how-to-organize-your-customer-service): A good product makes a customer content. Solving their problem properly is what makes them stay. That needs a system, not goodwill. - [“I get all my customers by word of mouth”](https://selvadigital.eu/blog/why-is-a-website-important-for-a-company): It is usually true, and it is still not an argument against having a website. Word of mouth ends with someone looking you up. ## Company - [About us: a web agency on the Costa Brava](https://selvadigital.eu/about): Three people in Spain building websites, SEO, email, CRM and AI for small and medium-sized businesses. One price per job, you talk to the builder. - [Contact](https://selvadigital.eu/contact): Tell us what is not working and we will tell you what it costs to fix. A person replies within one working day, with a fixed price before anything starts. - [Support](https://selvadigital.eu/support): Support for existing Selva Digital clients: what counts as urgent, how to reach us, and what happens after you send a support request. ## Legal - [Cookie policy](https://selvadigital.eu/cookie-policy): Which cookies this site sets, what each one does and how long it lasts. Analytics runs only after you accept it, and no advertising trackers run at all. - [General terms and conditions](https://selvadigital.eu/general-terms): The general terms and conditions of Selva Digital: offers and quotes, fixed prices and payment, delivery, hosting, guarantees, liability and applicable law. - [Legal notice](https://selvadigital.eu/legal-notice): Who runs selvadigital.eu, the terms for using the site, intellectual property, liability, links to other sites and the law that applies. - [Privacy policy](https://selvadigital.eu/privacy-policy): How Selva Digital handles your personal data: what we collect, why, how long we keep it, who we share it with and how to see, correct or delete it. - [Processor agreement](https://selvadigital.eu/processor-agreement): The processor agreement that applies when Selva Digital processes personal data for a client: purpose, security, sub-processors, transfers and breaches. ## Contact - Email: hola@selvadigital.eu - Phone: +34 972 82 72 27 - Address: Avinguda Puigcerver 13, 17251 Calonge, Spain --- # Websites & hosting Source: https://selvadigital.eu/services/websites-and-hosting --- # SEO & online marketing Source: https://selvadigital.eu/services/seo-and-online-marketing --- # Email marketing Source: https://selvadigital.eu/services/email-marketing --- # CRM & systems Source: https://selvadigital.eu/services/crm-and-systems --- # Internal tools & automation Source: https://selvadigital.eu/services/internal-tools-and-automation --- # AI integration Source: https://selvadigital.eu/services/ai-integration --- # Solax Cinema: A different kind of movie night in Valencia Source: https://selvadigital.eu/work/a-different-kind-of-movie-night-in-valencia Valencia is known for its long sunny days, relaxed atmosphere and lively streets. But when the sun goes down and the heat softens into a warm evening breeze, the city changes. Nights become slower, more social, and more about experience than routine. That is exactly where something like open air cinema fits in naturally. More and more people are looking for evenings that feel a bit different. Not just going out, but doing something that stays with you. Watching a movie outside, in a unique setting, under the stars, with a drink in your hand and people around you, creates that kind of moment. It is not just about the movie, but about the setting, the atmosphere and how everything comes together. That idea is what led to the creation of **SOLAX pop-up cinema**. ## **From idea to experience** SOLAX pop-up cinema was founded by Louise, Marieke and Meggie. Three entrepreneurs who share a strong connection with Valencia and a drive to create something of their own. What started as a simple idea quickly grew into a concept where experience comes first. Through **solaxcinema.es**, the website we built for them, they bring a pop-up open air cinema to different locations across Valencia. Not fixed, not predictable. One evening might take place in a quiet courtyard, another on a rooftop overlooking the city. Each setting adds something different to the experience. The focus is never just the movie itself. It is about creating an evening where everything feels right, from the moment people arrive until the credits roll. ## **Why open air cinema works so well here** A traditional cinema is comfortable and familiar. But watching a movie outside adds something you cannot recreate indoors. The open air, the sounds of the city in the background, the changing light, it all makes the experience feel more alive. In a city like Valencia, where evenings stay warm for much of the year, this works naturally. It gives people a reason to slow down, be present and enjoy a moment that feels slightly different from the usual. It turns a simple movie night into something that feels more like a small event. ## **A mix of people, one shared experience** One of the strengths of SOLAX pop-up cinema is the audience it attracts. Expats, locals and tourists all come together in the same space. For people new to the city, it is an easy way to meet others. For visitors, it offers a different perspective on Valencia. And for locals, it is simply a refreshing alternative to the usual options. Movies are shown in their original language (English), with Spanish subtitles. This already creates a natural balance between an international and local audience. The use of wireless headphones adds an extra layer to that experience. Each visitor uses their own headphones, which ensures clear sound without background noise. At the same time, it makes it possible to offer different audio channels. This means that international visitors can enjoy the original English version, while Spanish visitors have the option to follow the movie in Spanish. In this way, everyone can watch in the way that feels most comfortable, without losing the shared atmosphere of the evening. ## **The small details that make the difference** What makes an evening memorable is often not one big thing, but many small ones. SOLAX pop-up cinema pays close attention to those details. Sound is delivered through wireless headphones, creating a more personal and relaxed atmosphere, even in larger spaces. Beyond that, the experience is kept simple but thoughtful. Comfortable seating, a blanket if the temperature drops slightly, fresh popcorn from a retro-style cart. Nothing over the top, but everything in place. ## **Different locations, different atmospheres** Because SOLAX works as a pop-up concept, the location changes regularly. This is part of what keeps it interesting. Each venue has its own character and influences the mood of the evening. Some nights feel intimate and quiet, others more social and open. It gives people a reason to come back, because the experience is never exactly the same twice. ### **More than just movies** While movies are at the centre, the concept goes a bit further. The programming includes themed evenings, classics, romantic nights and lighter summer selections. There is also room for private events, both for individuals and companies who want to organise something different. In the end, SOLAX pop-up cinema is not trying to replace traditional cinemas. It offers an alternative. A way to spend an evening outside, in a setting that feels relaxed, social and just a bit more memorable than usual. --- # Barentszen: A new brand that was finished on paper, built into a site that does exactly what the design promised. Source: https://selvadigital.eu/work/barentszen ## The situation Barentszen organises meetings, events and business travel for organisations trying to get something done with a group of people. For years they did that under separate brand names, with a website per name. That has been cleared up: one name, one position, one story. The story only existed on paper. A brand document with a vision, a logo, a colour palette and a typeface. Bonny (UX) and Geertje (UI) of UXstudio.online turned it into a full website design, built around what a visitor is trying to solve rather than around a list of services. We came in for the part after that: making the design real. ## What we did **Built the design the way it was drawn.** A design that thins out on its way into the build stops being a design and becomes a suggestion. Every screen was checked down to the spacing, the gradients, the corners of the buttons and the behaviour at every width. Anything the theme could not do on its own we built, so the answer never had to be "that is almost possible". **WordPress, because they need to get at it.** Elementor Pro for the pages, ACF Pro for everything with a fixed shape: customer cases, service pages, frequently asked questions, team members. Add a customer case and you fill in fields and get a page that looks like all the others. Nobody has to assemble a blank page to publish something, and nobody can pull the layout apart by accident. **The move, together with their marketing agency.** Several websites became one. Barentszen's online marketing agency knew which pages brought in visitors and rankings, we knew what was taking their place. We put those two lists side by side before anything went live, so old addresses land on the right new page and nothing goes missing on the way. ## What changed for them The site that is live is the site that was on the designer's screen. The brand document is no longer a document. The team publishes its own customer cases and service pages without us, and anyone arriving through an old address lands on the page that now covers it. ## Three parties, one site Design with one, marketing with another, the build with us. That only works if nobody starts improvising halfway. We stick to the design, say so when something has to change for technical reasons, and hand over to the team that works with it every day. --- # Caravan Storage Spain: Customer case: ICT improvement Source: https://selvadigital.eu/work/customer-case-ict-improvement For our customer Caravan Storage Spain, for who we recently launched their new web camperservicespain.com, we have reorganized their ICT environment. We would like to tell you something about the case, also to show you some of our possibilities! With a number of desktop computers at the office and a few at home, our customer asked to investigate whether there are opportunities to improve the ICT environment. A network file server (NAS) was installed in the office to make the data available to the various computers. The initial request was to make that data also accessible remotely. When we mapped out the wishes with the customer, it turned out that in many cases it was not possible to work from home. The problem was that the data on the NAS was available in the office, but not online. In addition, our customer had not yet thought about backing up this data. In the event of a NAS failure, business would immediately come to a complete stop because crucial information would no longer be available. An inventory showed that improvements were needed in more areas than just shared files. For example, the Windows license was not activated on a number of computers. The customer had not paid any further attention to this, because everything works anyway. Without activated licenses, not all Windows functionality is available and, more importantly, updates are not installed by Microsoft. This can cause stability and security problems. The software the customer was working with was often outdated. The different computers each had their own set of software and sometimes a particular package available on one computer was not available on the other. This in turn meant that the employees had their ‘own’ computer. Switching computers in the office was problematic. Using a remote computer was impossible, so employees sometimes had to drive to the office to perform a simple administrative action. ## The ICT improvement **Selva ICT** set to work to get the following things in order: - Not activated Windows licenses - Overdue maintenance on a number of desktop computers - Different configurations and installations - Users cannot use any computer - It is not possible to perform the same work remotely as in the office - There are no backups of critical information The customer now has an environment that meets the requirements and wishes of our time. The Windows installations are in order. The latest functionality and critical security updates have been installed. By using Microsoft Office365 software for daily use is up-to-date and files can be shared between the different users. The users can log in on any desired computer at the office or at home and their own working environment is always available. The files for business operations are available on all environments and regular backups are stored in the Cloud. Also looking for some ICT help? We have lots of options and would love to think with you about the possibilities. Contact us! --- # Acheter Malin Espagne: Digital improvement for Achter Malin Espagne Source: https://selvadigital.eu/work/digital-improvement-for-achter-malin-espagne For many French-speaking buyers, the idea of living abroad starts as a dream. More sun, more space and a different rhythm of life are appealing. But the moment people seriously consider *acheter une maison en Espagne*, practical questions quickly take over. How does the process work? What are the risks? And who can you really trust when everything happens in another language? Acheter Malin Espagne supports people exactly at that moment. They don’t just explain the steps on paper; they help buyers understand what those steps mean in real life. When we started working on their website and SEO, our shared goal was to make that human approach visible online as well. Over time, the Acheter Malin group has grown beyond Spain alone. With **Acheter Malin Portugal**, French buyers are supported when looking for property in Portugal, while **Acheter Malin Costa Brava** focuses specifically on one of the most popular regions of Spain. Each brand speaks to a different location, but the questions and doubts buyers have are often the same. We focused on content that speaks the same language as the visitors, literally and figuratively. Instead of abstract explanations, the websites guide people through the journey of buying property in a calm, understandable way. Phrases like *acheter une maison en Espagne* appear naturally, within stories about first viewings, legal checks, budgeting and the decisions that often feel overwhelming at first. From an SEO perspective, this meant listening closely to how French buyers search and what they want to read. We reworked page structures, improved internal links and made sure that important topics are easy to find without forcing visitors to dig. Whether someone is oriented towards Spain, Portugal or the Costa Brava, the content grows with their confidence, from first exploration to taking the next step. At the same time, we continue to strengthen the technical foundation of the websites so that everything loads smoothly, remains clear for search engines and stays easy to maintain in the long run. The result is not a set of brochures, but a group of websites that feel like guides. Platforms that reflect what the Acheter Malin group stands for as a whole: practical help, honest advice and a reassuring presence for French-speaking buyers who want to purchase property in Southern Europe with confidence. --- # Dacasas: Helping a local real estate company on the Costa Blanca become easier to find online Source: https://selvadigital.eu/work/helping-a-local-real-estate-company-on-the-costa-blanca-become-easier-to-find-online Buying a home on the Costa Blanca often starts with a simple search. People look for houses near the sea, around towns like Dénia, Jávea or the surrounding villages. But before they ever contact an agent, they usually spend quite a bit of time online, exploring different areas and comparing properties. That is exactly where a strong online presence becomes important for a real estate company. When we started working with **Dacasas**, a real estate company based near Dénia on the Costa Blanca, the goal was straightforward: create a website that reflects their way of working and make sure people can actually find it when they search online. It is the same brief we had from Quality Estates on the Costa Brava. We designed and built the website from the ground up, focusing on clarity and ease of use. Property seekers should be able to browse homes, explore locations and quickly understand what Dacasas offers as a local real estate partner on the Costa Blanca. The structure of the site was built around how people naturally search for properties in the region. Once the website was live, the focus shifted to SEO. Many buyers begin their search through Google, often looking for properties in specific towns or areas near Dénia. By improving content, structure and technical SEO, we are gradually pushing the Dacasas website towards the first search results for relevant real estate searches on the Costa Blanca. Alongside SEO, we also manage the hosting of the website and support Dacasas with their broader digital strategy. That means making sure the website stays fast, secure and reliable, while also advising on how the online presence can support their day-to-day business. The idea is simple: when someone starts searching for a home on the Costa Blanca, they should quickly come across a real estate company that feels local, approachable and knowledgeable about the region. The digital foundation we built helps Dacasas show exactly that. --- # Taxi Calonge Palamós: Helping a local taxi service get found at the right moment Source: https://selvadigital.eu/work/helping-a-local-taxi-service-get-found-at-the-right-moment When people search for a taxi, it is usually with a clear goal in mind. They need to get somewhere, often at a specific time, without hassle. Whether it is a ride within the area or a longer trip like a **taxi Calonge aeropuerto Barcelona**, people want quick answers and a service they can rely on. Taxi Calonge Palamós operates in a region where many trips are linked to travel, holidays and airport transfers. That makes timing and clarity even more important. When we started working on **taxicalongepalamos.com**, the focus was simple: make sure people can find the service easily and understand what to expect right away. We built the website to be straightforward and practical. Visitors should immediately see which routes are possible, how to book and what kind of service they can expect. Searches like *taxi Calonge aeropuerto Barcelona* are very specific, so the content needs to match that intent without overcomplicating things. After launching the site, the work continued with SEO. People searching for a taxi in this area often include locations, routes or destinations in their search. By aligning the content with those real search patterns, we are steadily improving visibility for relevant queries, including airport transfers and local rides. The goal is not just traffic, but clarity. Someone landing on the website should feel confident enough to book without second guessing. The result is a website that does what it needs to do. Easy to find, easy to use and focused on helping people arrange their transport in and around Calonge and Palamós without unnecessary steps. --- # The Sound of the Costa: Keeping a local media platform running smoothly on the Spanish costa Source: https://selvadigital.eu/work/keeping-a-local-media-platform-running-smoothly-on-the-spanish-costa For many people living on or connected to the Spanish costa , staying informed and entertained in their own language matters. That is exactly the role **The Sound of the Costa** plays. Through radio, articles and local updates, **thesoundofthecosta.com** has become a familiar platform for people who want to follow what is happening in the region while enjoying music, stories and community-driven content. Behind a platform like this there is always more happening than listeners or readers see. A website that hosts articles, streams radio and attracts visitors every day needs to be stable, fast and reliable. When something does not work, people notice immediately. That is where Selva Digital comes in. We host the website and make sure the technical side of the platform runs smoothly. From server stability to updates and performance, our role is to ensure that **thesoundofthecosta.com** keeps working without interruptions so the team behind it can focus on what they do best: creating content and connecting with their audience. Because the platform combines radio streaming with written content, reliability is especially important. Visitors expect the website to load quickly, the radio stream to play without issues and everything to work properly on both desktop and mobile devices. Our work mostly happens behind the scenes. Monitoring performance, maintaining the hosting environment and making sure the website stays secure and accessible. It is not the visible side of a media platform, but it is what allows everything else to function day after day. The result is a stable technical foundation for **The Sound of the Costa**, so listeners and readers can simply open the site, press play and stay connected with the costa. --- # Aircospecialist Limburg: Making a local air conditioning specialist easier to find online Source: https://selvadigital.eu/work/making-a-local-air-conditioning-specialist-easier-to-find-online When people start looking for air conditioning, it is usually not something they plan months in advance. It often starts with a warm house, a hot summer approaching, or a system that needs replacing. At that moment, people search quickly and locally for a reliable installer they can trust. That is exactly where a strong online presence makes the difference. For **Aircospecialist Limburg**, the goal was to make sure that when people in the region start searching, they find a company that feels clear, approachable and professional from the first click. We built their website with that in mind. No unnecessary complexity, just a structure that helps visitors quickly understand what they offer, what types of air conditioning systems are available and how the installation process works. The focus was on clarity and making it easy to take the next step. After launching the website, the focus shifted to SEO. People searching for ‘airco installateur Limburg‘ often use very specific terms and expect fast answers. By improving the content, page structure and technical setup, we are steadily pushing the website towards the top search results for relevant local queries. The idea is not just to attract more visitors, but the right visitors. People who are actively looking for installation, replacement or advice, and want to work with a local specialist who knows the region. The result is a website that supports the business in a practical way. Easy to find, easy to understand and aligned with how people actually search when they need air conditioning in Limburg. --- # Ghofi: Making Ghofi visible online in Girona Source: https://selvadigital.eu/work/making-ghofi-visible-online-in-girona For many people living or working in the province of Girona, a stable internet connection is no longer a luxury. It is part of daily life. Whether you work from home, run a business or simply want a connection that does not drop at the worst possible moment, expectations are clear. You want internet that works, without hidden conditions or long-term commitments. Ghofi provides internet services in a region where coverage and reliability are not always a given. Their focus is on clear, local solutions, including **fibra óptica** connections and flexible options such as **fibra sin permanencia**. These are not marketing terms for their customers, but practical choices that affect how people live and work every day. When we started supporting Ghofi with SEO, the aim was to connect that local, straightforward approach with how people actually search online. Many users look specifically for *fibra óptica* in their area, or for *fibra sin permanencia* because they want flexibility without long contracts. The website needed to answer those searches clearly, without overpromising or technical jargon. The work focuses on making the content understandable and relevant. Pages are structured around real needs: coverage, speed, availability and conditions. At the same time, the technical foundation of the site supports long-term visibility, so that people in the Girona region can find Ghofi when they are actively looking for a better connection. The result is a website that feels as straightforward as the service itself. It explains what Ghofi offers, for whom it makes sense and under which conditions. No noise, no fine print. Just clear information for people who want reliable internet in Girona and prefer to deal with a provider that knows the area and keeps things simple. --- # Eco-Fire: New website for EcoFire Source: https://selvadigital.eu/work/new-website-for-ecofire Selva Digital works with all kinds of companies, but every now and then a project comes along that perfectly shows how branding, technology and content reinforce each other. Eco-Fire is a great example of that. They have been active for years as a **pellet stove specialist** and help customers with advice on sustainable heating solutions. Still, they noticed that many visitors struggled to quickly find the right information, especially when searching online for a new **pellet stove**. During our initial analysis, we saw that consumer search behaviour is very specific. People don’t just type *pellet stove*, but also queries such as *buy pellet stove*. That means the website not only needs to function technically, but also guide visitors immediately through the different options, benefits and costs. Together we looked at how Eco-Fire could highlight their expertise more clearly. One of their strongest assets is their wide range of **pellet stoves**, which allows customers to choose what truly fits their home and energy use. Eco-Fire also holds a remarkably strong position in the field of **built-in pellet stoves**. That page was already performing very well, but it needed to stay well connected to the rest of the site to maintain its #1 position. As part of the project, we refined the site structure, rebuilt copy around real customer questions and created content that aligns much better with the orientation phase. Clear explanations, comparisons and practical examples now make the website far more accessible. At the same time, we strengthened Eco-Fire’s authority through high-quality mentions and strategic internal links, helping Google recognise and reward their expertise. The result? More targeted visitors, longer sessions on key product pages and stronger rankings for keywords such as *pellet stove* and *buy pellet stove*. But above all: a website that better reflects what Eco-Fire stands for: honest information, solid advice and sustainable solutions that genuinely help people. Projects like this show that a website is much more than design alone. It’s the combination of content, structure and trust. And that makes a collaboration like this especially valuable. --- # Emigreren kun je leren: Preparing people move to Spain with a new website Source: https://selvadigital.eu/work/preparing-people-move-to-spain-with-a-new-website For many people, moving to Spain starts as an idea that slowly grows. Better weather, a different pace of life, maybe more space or a new start. But once the decision becomes serious, questions pile up quickly. *Emigreren naar Spanje* sounds simple, until you realise how much is involved. Rules, paperwork, taxes, healthcare, housing, and the emotional side of leaving one life behind and starting another. That is exactly where **Emigreren kun je leren** comes in. Together with Hieke Voorberg and Annebeth Vis, I developed this platform to help people prepare properly for an **emigratie Spanje**. Not with promises or shortcuts, but with realistic information, structured courses and practical training based on real experiences. From the start, the goal was clear: create something we would have wanted ourselves when planning a move to Spain. The platform explains what *emigreren naar Spanje* actually means in practice. What you need to arrange, what decisions come first, what often goes wrong and how to avoid unnecessary stress. My role within the project is focused on the digital side. I built the website and take care of the SEO, making sure that people who are searching for information about **emigratie Spanje** can actually find clear and reliable answers. The content is structured around real questions, not theory, and grows with the phase someone is in: from early orientation to concrete preparation. The courses and training are designed to give people confidence, not overload them. Participants know where they stand, what they still need to do and which topics require extra attention before moving. That sense of overview is often what people miss most when planning a move abroad. The result is a platform that feels honest and grounded. **Emigreren kun je leren** does not tell people what they should do, but helps them make informed choices. It supports people who want to move to Spain with their eyes open, well prepared and aware of what emigrating really involves. --- # Quality Estates: One site for buying, renting and building on the Costa Brava, in three languages, with listings maintained by the people who sell them. Source: https://selvadigital.eu/work/quality-estates ## The situation Four businesses under one name: sales, holiday rentals, construction and maintenance. Two websites, a listings feed from a real-estate CRM that only half worked, and a Dutch-speaking owner answering Spanish enquiries by phone because the contact form went to an inbox nobody checked. Google didn't know which of the four things they were, so it ranked them for none of them. ## What we did **One site, one structure.** Buy, rent, build and services as four clear paths from a single homepage, with a search that switches between buying and renting without leaving the page. Built in Next.js so listings render fast and Google reads them as pages, not as a script. **Listings they don't have to touch.** Properties come straight from the real-estate CRM the team already uses. Update a price there and it changes on the site. No copying, no "is this one still available". **Three languages, properly.** English, Spanish and Dutch as separate indexable pages, not a translation widget. Each language has its own contact routing, so a Dutch enquiry lands with a Dutch speaker. **Rentals on their own site.** Holiday rentals run from a separate site, quality-renting.com, so the two audiences never compete for the same page. Someone looking for a house to buy and someone looking for a week in August want different things, and one homepage cannot serve both without getting worse at each. **WhatsApp as the front door.** Most of their buyers are on a phone on a beach. The WhatsApp button is the most-used element on the site, and it's tracked, so they know which listings start conversations. ## What changed for them The owner stopped forwarding enquiries by hand. The listings are always right, because there's only one place they live. And for the first time the company ranks for "real estate Palamós" as itself, not as one of its four halves. ## What we still do Hosting, monitoring, backups and updates on a fixed monthly fee. A monthly SEO report that fits on one screen. And the listings connection is ours to keep working when the CRM changes something, which it does. --- # Sunrise Energy: Solar panel company at the Costa Blanca with a clear digital strategy Source: https://selvadigital.eu/work/solar-panel-company-at-the-costa-blanca-with-a-clear-digital-strategy Switching to solar energy is often triggered by something practical. A high electricity bill. A renovation. A new home at the Costa Blanca. What starts as curiosity quickly turns into concrete questions: is my roof suitable, how many panels do I need, what will it actually save me each month? Sunrise Energy is a solar panel company at the Costa Blanca. It helps homeowners and businesses make that step with clarity. They assess the property, look at orientation and consumption, and calculate what makes sense. Not every roof is the same and not every situation requires the same system. Their approach is based on realistic projections and solid installation, so customers know where they stand before signing anything. For Sunrise Energy we developed the website and built the SEO strategy around the way people search for solar panels in this region. Many searches are location-driven and specific. People want a solar panel installer Costa Blanca, or they search in their own language. The site therefore focuses on clear service pages, local relevance and content that answers practical concerns instead of generic sustainability claims. We structured the website around the customer journey. From the first orientation phase to installation and aftercare, each step is explained in straightforward language. Technical details are included where they matter, but always in a way that supports decision-making rather than creating confusion. On the technical side, we ensured a solid SEO foundation so Sunrise Energy is visible at the moment potential customers are actively comparing options. The result is a website that reflects how Sunrise Energy works in real life: direct, transparent and focused on long-term value. It attracts qualified visitors in the Costa Blanca region and gives them the information they need to move forward with confidence. We do the same for Dacasas, a real estate agency in the same region. --- # EuroCC Netherlands: Strengthening visibility for Europe’s HPC ecosystem in the Netherlands Source: https://selvadigital.eu/work/strengthening-visibility-for-europes-hpc-ecosystem-in-the-netherlands Selva Digital works with organisations that operate in complex, knowledge-driven domains. EuroCC Netherlands is a good example of that. As the Dutch hub within the European High Performance Computing network, eurocc-netherlands.nl plays a central role in supporting researchers, companies and public institutions with access to advanced computing infrastructure. When our collaboration started, it was clear that the challenge was not a lack of expertise, but discoverability. Topics such as **High Performance Computing (HPC)**, **supercomputers in the Netherlands** and **AI training** are highly specialised. People searching for them have very specific questions and expectations. The website needed to reflect that level of depth, while remaining understandable and findable for new audiences. Our SEO work focused on aligning technical content with real search behaviour. We analysed how organisations search for **HPC**, where interest in **AI training** intersects with advanced infrastructure, and which terms are used when looking for **HPC training** opportunities in the Netherlands. Based on that, we improved content structure, clarified page focus and strengthened internal linking so that key themes reinforce each other instead of competing. A major part of the project was ensuring that EuroCC Netherlands’ role as a gateway to national and European **High Performance Computing** resources was clearly visible to search engines and users alike. By sharpening page intent and connecting related topics, the site now better communicates its position within the broader HPC ecosystem. This project was delivered in close collaboration with Danique Aaftink from **Masoko**, who contributed to the strategic and content-driven aspects of the work. That cooperation ensured that technical accuracy, tone and structure were aligned from the start. The result is a website that performs better for relevant queries, attracts more targeted visitors and supports EuroCC Netherlands’ mission: lowering the threshold to advanced computing, **HPC training** and AI innovation for organisations across the Netherlands. It shows how focused SEO, applied thoughtfully, can strengthen both visibility and impact in highly specialised fields. The same approach put Ghofi, an internet provider in Girona, in front of the people searching for fibre. --- # The EU AI Act for small businesses Source: https://selvadigital.eu/blog/ai-act-for-small-businesses Most of what's written about the EU AI Act is aimed at companies that build AI: model developers, software vendors, makers of medical devices. Most of our clients don't build AI. They use it. A chatbot on the website, product descriptions drafted with ChatGPT, a generated image on a landing page. The Act has a name for that: a **deployer**. The obligations for deployers are lighter than the headlines suggest, but a few already apply, and one of them has been in force since February 2025. This isn't legal advice and we're not lawyers. It's the practical orientation we give clients, with links to the official texts. For anything involving hiring, credit or customer data, talk to a lawyer. ## Are you a provider or a deployer? The AI Act (Regulation (EU) 2024/1689) defines both in article 3: - A **provider** develops an AI system, or has one developed, and puts it on the market or into service under its own name or trademark, paid or free. - A **deployer** uses an AI system under its own authority, except for purely personal, non-professional use. If you use ChatGPT, Claude, Gemini, Canva's image tools or a chatbot widget from a vendor in your business, you're a deployer of those tools. The company that makes them is the provider. It gets less clear when you build something yourself. If you have a chatbot built on top of a model and put it on your website under your own brand, you may count as the provider of that chatbot. That's a question for a lawyer, not a blog post, and it changes which paragraphs of the Act apply to you. ## What is the timeline now? The Act entered into force on 1 August 2024 and applies in stages. In 2026 the EU also adopted the **AI Omnibus**, Regulation (EU) 2026/1744 of 8 July 2026, which entered into force on 27 July 2026 and moved some dates. Where things stand today: - **2 February 2025:** Prohibited practices and the AI literacy obligation - **2 August 2025:** Rules for general-purpose AI models (the big model makers) - **2 August 2026:** General application, including the transparency obligations in article 50 - **2 December 2026:** Deadline for providers of generative systems that were already on the market before 2 August 2026 to comply with the machine-readable marking duty in article 50(2). The Omnibus added this as article 111(4). The same day, two new prohibitions start to apply: AI that generates intimate or sexually explicit material of identifiable people without their consent, and AI that generates child sexual abuse material - **2 December 2027:** High-risk systems in the areas listed in Annex III, such as recruitment - **2 August 2028:** High-risk AI built into regulated products, such as machinery and toys The high-risk dates were originally 2 August 2026 for Annex III and 2 August 2027 for products. The Omnibus moved both. It did not move the transparency obligations, which have applied since 2 August 2026. The only exception is the grace period above, and that one is for providers, not for you. ## What has to happen when you use a chatbot? The Act's starting point is that people must know when they're talking to a machine. Strictly, article 50(1) puts that duty on the **provider**: the system has to be designed so people are informed, unless it's obvious to a reasonably well-informed person. In practice, if the chatbot is on your website, it's your customer who's talking to it. Our advice is simple: label it. A line above the chat window that says it's an automated assistant, and a way to reach a person. It costs nothing, it covers you whichever role you turn out to have, and it's honest. Article 50(5) adds that the information has to be clear and distinguishable, and given at the latest at the first interaction. ## Do you have to label AI-generated content? Two separate obligations, and they're easy to mix up. **Marking (providers).** Article 50(2) requires providers of systems that generate synthetic audio, images, video or text to mark the output in a machine-readable way, so it can be detected as AI-generated. That's a job for the tool maker, not for you. **Labelling (deployers).** Article 50(4) is the one that applies to you as a user. Two cases: - **Deepfakes.** If you publish image, audio or video that's AI-generated or manipulated and looks like real people, places or events, you have to disclose that. For obviously artistic, creative, satirical or fictional work, the disclosure can be light enough not to spoil it. - **Text on matters of public interest.** If you publish AI-generated text to inform the public on matters of public interest, you have to disclose it. **Unless** the text has been through human review or editorial control and someone holds editorial responsibility for it. For most small businesses, that second exception is the relevant one. A blog post drafted with AI, then read, corrected and published under the name of someone in the business, has had human review and has an editor. A stream of auto-published AI articles with nobody checking them hasn't. **The Code of Practice.** On 10 June 2026 the European Commission published a voluntary Code of Practice on marking and labelling AI-generated content. It has a section for providers, on the machine-readable marking in article 50(2), and one for deployers, on the labelling in article 50(4), including deepfakes and public-interest text. The Commission has also published EU icons for labelling. Voluntary, but it's the clearest picture of what "disclose" looks like in practice. ## What is the AI literacy obligation? Article 4 has applied since 2 February 2025 to providers and deployers. As amended by the AI Omnibus, it says you have to **take measures to support the AI literacy of your staff** who use AI systems on your behalf. It explicitly doesn't require you to guarantee any specific level for any individual, and the Commission and Member States now have a bigger role in supporting businesses, with particular attention to SMEs. For a small business, that means something modest and real: the people who use AI tools at work know what the tools are for, where they go wrong, what not to paste into them, and who checks the output. A short internal note and a conversation count for more than a certificate. ## When does a small business hit high-risk? Rarely, but it happens. Annex III lists the high-risk areas, and two of them reach ordinary businesses: - **Recruitment and work decisions.** AI used to filter CVs, rank candidates, or make decisions about promotion, termination or performance monitoring. - **Creditworthiness.** AI used to evaluate whether a person is creditworthy, other than for fraud detection. If you use an HR tool that screens applicants with AI, you're a deployer of a high-risk system. Those obligations apply from **2 December 2027**. That's the moment to get specific advice, not to rely on an article like this one. ## Who checks, and what are the fines? In Spain the agency created for this is AESIA, the Agencia Española de Supervisión de Inteligencia Artificial, set up by Real Decreto 729/2023. The Spanish law that formally assigns the supervisory roles under the Act was still a bill when we wrote this: the Government sent the proyecto de Ley Orgánica para el buen uso y la gobernanza de la inteligencia artificial to Congress on 26 May 2026, and as of October 2026 it has not been published in the BOE. Under that bill most supervision goes to AESIA, with the AEPD and the CGPJ in their own areas, and AESIA is the single point of contact. AESIA's website already hosts the government's practical guides on complying with the Act. Breaking the article 50 transparency obligations can lead to fines of up to 15 million euros or 3 percent of worldwide annual turnover, whichever is higher. For SMEs and start-ups, it's whichever is **lower**. The point isn't the number. It's that labelling a chatbot and reviewing your content are cheap compared to any of it. ## A short checklist for deployers - List the AI tools your business uses, and who uses them - Chatbot on your site: labelled as automated, with a route to a person - AI-generated images or video of real-looking people or events: disclosed - AI-drafted texts: reviewed by a named person before they go out - A short internal note on what staff may and may not do with AI tools - AI used in hiring or credit decisions: get legal advice before 2 December 2027 - Personal data in AI tools: checked against your privacy policy and GDPR - Using AI tools makes you a deployer. Most of the heavy obligations are for providers and high-risk systems. - Label your chatbot and disclose deepfakes. Review AI-drafted text before you publish it. - AI literacy has applied since February 2025. A short internal note is a sensible start. If we build or maintain your website, labelling a chatbot or adding a disclosure to generated content is a small change. Book the call if you want us to look at what's on your site now. ## Sources - Regulation (EU) 2024/1689, the AI Act (EUR-Lex) - Regulation (EU) 2026/1744, the AI Omnibus (EUR-Lex) - European Commission: AI Omnibus enters into force - AI Act Service Desk: article 111, transitional provisions (as amended, including the new paragraph 4) - AI Act Service Desk: article 113, entry into force and application (as amended) - AI Act Service Desk: article 5, prohibited practices (as amended) - European Commission: AI Act regulatory framework and timeline - AI Act Service Desk: article 3, definitions - AI Act Service Desk: article 4, AI literacy (as amended) - AI Act Service Desk: article 50, transparency obligations - AI Act Service Desk: article 99, penalties - AI Act Service Desk: Annex III, high-risk areas - AI Act Explorer: Digital Omnibus on AI, transition dates - European Commission: Code of Practice on marking and labelling AI-generated content - Real Decreto 729/2023, Estatuto de AESIA (BOE) - Ministerio para la Transformación Digital: press note of 26 May 2026 on the proyecto de Ley Orgánica de gobernanza de la IA (PDF) - AESIA: practical guides for AI Act compliance --- # Implementing Holded: what to set up first Source: https://selvadigital.eu/blog/holded-implementation-what-to-set-up-first We implement Holded for small businesses in Spain as an official Solution Partner. The calls we get from companies that set it up themselves are rarely about a missing feature. They are about an invoice series that restarted at 1, a product catalogue that doesn't match the web shop, or a bank feed nobody reconciles. None of that is hard to avoid. It just has to happen in the right order. This is the order we use. ## What should you decide before the first invoice? Holded will let you send an invoice five minutes after you sign up. Don't. A few decisions are cheap to make on day one and expensive to change after you have issued fifty documents. **Your invoice series.** Spanish invoicing rules say numbering within each series must be correlative, and corrective invoices (*facturas rectificativas*) must have their own series. Decide now whether you need separate series, for example per shop or per type of activity, and what number each one continues from. If you already invoiced this year in another program, the new series should continue the old one or clearly start a new one. It should never quietly restart. **Your tax setup.** VAT rates, any special regime, IRPF withholding if you are a professional who invoices with *retención*. Agree these with your gestor before you configure them, not after. **Who your gestor is in the system.** If your gestor will work directly in Holded, give them their own user from the start. If they will keep their own software, agree what they need from you and how often. That conversation decides half of your configuration. **Templates and payment terms.** Your logo, your legal footer, your bank details, your standard payment terms. Boring, but every invoice carries them. **Verifactu.** Holded states that its invoicing is adapted to Verifactu and that it sends the records to the Agencia Tributaria and generates the QR code automatically. In the accounts we set up, the status of each invoice (sent, pending or the error that stopped it) sits next to the document. That is the software side. Which date applies to you, and whether your business is in scope at all, is a separate question. Holded's own Verifactu page gives October 2028 as the date; that is the announced postponement, not yet the law. We wrote it up in a separate article. ## In what order do you move your data across? Holded imports most things from Excel templates, and its own help centre gives an order. We follow it, because Holded links records to each other and an import in the wrong order leaves loose ends: 1. Chart of accounts 2. Contacts, with the tax ID (NIF/CIF) filled in 3. Products, with the SKU filled in 4. Sales documents, invoices first 5. Expenses, purchase invoices first 6. Fixed assets 7. Journal entries 8. Employees 9. CRM opportunities 10. Projects Two rules from the same help article save a lot of grief. Download the template from the import menu and **don't rename, delete or move a column**, or Holded can't read the file. Blank fields are fine. And imports take a few minutes, so check the result before you import the next file. ### How much history should you bring? This is the question nobody asks until the import is half done. You don't have to bring everything. For most small businesses we pick a cut-over date, usually the start of a quarter or a year, and bring: - all active contacts and products - open invoices, both what you are owed and what you owe - opening balances, agreed with your gestor Older invoices stay in the old system or as an archive export. Whatever you decide, decide it with your gestor, because they are the one who has to reconcile the year. ### Clean before you import Duplicated customers, three spellings of the same supplier, products without a SKU. Importing a mess into Holded gives you a faster mess. A day of cleaning in a spreadsheet is the best-spent day of the project. ## How do you connect the web shop? Holded has native connectors for the common shop platforms. Its integrations page describes them like this: - **Shopify:** syncs products, orders and customers. - **WooCommerce:** syncs product data, stock levels and warehouses. - **PrestaShop:** connects one or more shops. Holded's help centre explains that this runs through a Holded plugin installed in PrestaShop and a Holded API key, that the plugin is not in PrestaShop's module directory so updates mean reinstalling it, and that new integrations start in draft mode. - **Wix** and **Amazon** are listed as well. Whatever the platform, the SKU is what ties a product in the shop to a product in Holded. If your shop and your import file don't share the same SKUs, the sync creates duplicates or misses stock. That's why products come before the shop connection, and why we check the SKU list line by line. **Test with real orders before you switch on.** Place a few orders on the live shop with a discount, a shipping cost and a refund, and check what arrives in Holded: the customer, the tax, the series, the stock. It takes an hour and catches most of what goes wrong later. When the system your sales run through isn't one of Holded's integrations, a booking system, a till, a custom platform, Holded has a REST API and webhooks. That's the part we build ourselves for clients, so nobody retypes an order. ## How do payments and the bank fit in? Two separate things people often mix up. **Getting paid.** Holded lists Stripe (customers pay invoices from the customer portal), PayPal, Square, and GoCardless for recurring direct debits. Connect the one you already use. If you sell subscriptions or monthly retainers, direct debit saves you the chasing. **Knowing you got paid.** That's bank reconciliation. Your bank movements come into Holded and get matched to the invoice they belong to. Holded lists Revolut Business as a direct connection. Set this up in the first week and reconcile weekly. A quarter of unreconciled movements is the single most common thing we find when we take over an account. ## Where does the CRM come in? Last, on purpose. The CRM is only useful once contacts and products are clean, because a deal is a contact plus what you sell them. Start small. One sales pipeline with the stages you actually use, not the eight a template suggests. Import open opportunities into it if you have them. If leads come in through your website, connect the form so they arrive as contacts instead of as emails someone forwards. Holded lists Zapier for cases where there is no direct link. ## What are the mistakes we fix most often? - **A restarted invoice series.** Someone tested with a real series, deleted the test invoices and started again at 1. Use a test series, or better, don't test in production. - **Products without SKUs.** Everything works until the shop is connected. - **The gestor finds out last.** They receive an export in April and none of the accounts match theirs. Involve them on day one. - **Everything at once.** Invoicing, inventory, CRM, projects and payroll in the same week. Nobody learns anything properly. Invoicing and the bank first, the rest when those are routine. - **No owner.** Someone in the business has to own Holded: who gets access, which series to use, when to reconcile. Without one person, it drifts. ## A realistic first month - Series, taxes and templates agreed with your gestor - Contacts and products cleaned and imported, with NIF and SKU - Open invoices and opening balances in - Bank connected and reconciled weekly - Shop connected and tested with real orders - Payment links on invoices - One person who owns the setup - CRM after all of the above - Decide series, taxes and the gestor's role before the first invoice. - Import in Holded's order, and clean the data first. - The SKU is what connects your shop. Get it right before you switch on the sync. If you would rather have someone else do this, it's what we do as a Holded Solution Partner: setup, migration, integrations and training, at a fixed price agreed before we start. Book the call and we'll tell you what your setup needs. ## Sources - Real Decreto 1619/2012, Reglamento de obligaciones de facturación, art. 6 (BOE) - Holded help centre: recommended import order and template rules - Holded help centre: import your contacts - Holded help centre: PrestaShop, how to integrate with Holded (plugin, API key, draft mode) - Holded help centre: PrestaShop synchronisation FAQ - Holded: integrations - Holded help centre: Stripe, what it is and how to integrate it with Holded - Holded: Verifactu invoicing software --- # Kit Digital: what it covers, and what it doesn't Source: https://selvadigital.eu/blog/kit-digital-what-it-covers A lot of the small businesses we meet on the Costa Brava have a website, a CRM or a social media package that came through Kit Digital. A surprising number of them don't know what exactly they signed, what the voucher paid for, or what happens when the twelve months of service end. This article is the plain version, based on the programme's own rules. It's not legal advice. If you're in the middle of a Kit Digital agreement and something is wrong, talk to your gestor or to Red.es directly. ## What is Kit Digital? Kit Digital is a Spanish government subsidy programme to help small and medium businesses and the self-employed adopt digital tools. It is run by Red.es and funded through Spain's Recovery Plan with European NextGenerationEU money. Its rules (the *bases reguladoras*) are in Orden ETD/1498/2021, which has been amended several times since. The subsidy is called the **bono digital**: a right to a fixed amount of money that you don't receive yourself, but hand over to the company that delivers the solution. ### Is it still open? As of October 2026, the official Acelera pyme portal says plainly that the Kit Digital calls have ended. A further amendment published in January 2026, Orden TDF/39/2026, adjusted the rules so that unspent budget is reinvested in the programme and new calls under the same rules remain possible. We haven't seen one published. If you're reading this to apply, check acelerapyme.gob.es first. So this article is mostly for two groups: businesses that have a bono or an agreement in progress, and businesses whose twelve months of Kit Digital service are ending and who want to know what they're left with. ## How much was the voucher? The amount depended on the size of the business. After the 2024 amendment (Orden TDF/435/2024), the segments are: - **Segment I**, 10 to fewer than 50 employees: 12,000 euros - **Segment II**, 3 to fewer than 10 employees: 6,000 euros - **Segment III**, 0 to fewer than 3 employees: 3,000 euros (originally 2,000) - **Segment IV**, 50 to fewer than 100 employees: 25,000 euros - **Segment V**, 100 to fewer than 250 employees: 29,000 euros Self-employed people fall into the segment that matches the number of people they employ. Segment IV also includes some companies with fewer than 50 employees that count as medium-sized because of their turnover and balance sheet. The bono isn't spent as one lump. Each category of solution has its own maximum per segment. In the original rules, for example, a website was capped at 2,000 euros in every small-business segment, and e-invoicing at 500 or 1,000 euros depending on the segment. ## What can Kit Digital pay for? Only solutions from the programme's catalogue, delivered by an approved agent. The original rules set out ten categories: 1. Website and internet presence 2. E-commerce 3. Social media management 4. Customer management (CRM) 5. Business intelligence and analytics 6. Process management 7. Electronic invoicing 8. Virtual office services and tools 9. Secure communications 10. Cybersecurity Later amendments added advanced internet presence and marketplaces (Orden ETD/734/2022), and managed cybersecurity, customer management, BI and process management with associated AI, and a "secure workstation" for the smallest segment (Orden TDF/435/2024). Each category comes with minimum requirements. For a website, the rules ask for, among other things: - a new domain **owned entirely by your business**, for at least twelve months - hosting for at least twelve months - at least three pages or sections - a responsive design - accessibility at WCAG 2.1 level AA And for every category: incident support with resolution in under 24 hours, and the training you need to use the solution, including the basics of data protection compliance. ## What can't it pay for? The rules are specific. Not eligible: - **VAT.** The bono covers the solution, not the IVA on it. You pay the VAT yourself. - **Hardware.** Since the 2024 amendment there are two exceptions: a device that is essential to deliver the contracted solution, and the secure workstation category for the smallest segment. - **Telecoms and internet connectivity.** - **Fees for getting the subsidy**, such as an adviser or gestor who processes the application for you. - Income and other taxes, interest, fines, legal costs, financial costs, building work and land. Two more limits matter in practice. The cost of a solution can never be above market value. And anything outside the catalogue isn't covered, however digital it is. ## How does the agent and beneficiary relationship work? This is the part most people found confusing, because the money never passes through your account. **1. You get the bono.** Red.es grants you the subsidy. At that point it's a right to payment, not cash. **2. You choose an agent.** Only a *Agente Digitalizador Adherido*, a company approved for the programme and listed in the catalogue, can deliver a Kit Digital solution. **3. You sign an agreement.** The *Acuerdo de Prestación de Soluciones de Digitalización* sets out what the agent will deliver, the deadline, the obligations of both sides, and how much of your bono goes to that solution. Under the rules, both parties had to sign within six months of the grant being notified, unless the call set a shorter period. **4. You pay by handing over the bono.** You cede the relevant part of the bono to the agent, and you pay whatever the subsidy doesn't cover yourself, including the VAT. **5. The agent justifies, Red.es pays.** The agent submits the evidence that the work was done, on your behalf. Only after it has been checked does the agent receive the money. Payment comes in two parts: one after the implementation phase is justified, the rest after the second phase of the service. For a website, the rules weight those phases 70 and 30 percent. **You are the beneficiary, and that matters.** The rules say the agent justifies the subsidy in your name, but you remain the one ultimately responsible for that justification. Keep a copy of your agreement and of what was delivered. ## What should you check when the twelve months end? Kit Digital paid for twelve months of service. After that, the agent can keep charging you, change the terms or stop. Before the end date, check: - The domain is registered in your business's name, not the agent's - You have the logins for the website, hosting and domain registrar - You know what hosting will cost from month thirteen, and who invoices it - You can export your data from the CRM or shop if you leave - The site still works: forms arrive, SSL is valid, cookie banner blocks before consent - You have a copy of the Acuerdo de Prestación and the final justification The domain is the one we see go wrong most. The rules say it must be wholly owned by the business. If it isn't, ask for it to be transferred while you still have a working relationship with the agent. ## Where Selva fits This isn't a sales page for the programme. We do get called when the twelve months are up and a business wants to know what it actually owns, or wants a site that does more than the minimum. If that's you, book the call and we'll go through the checklist above with you, before you pay anything. - The bono pays the agent directly. You pay the VAT and anything above the cap. - Hardware, connectivity and the gestor's fee for applying were, as a rule, not covered. - Make sure the domain and the logins are in your name before the twelve months end. ## Sources - Orden ETD/1498/2021, de 29 de diciembre, bases reguladoras Kit Digital, original text (BOE-A-2021-21873) - Orden ETD/734/2022, de 26 de julio, advanced internet presence and marketplace categories (BOE-A-2022-12734) - Orden TDF/435/2024, de 9 de mayo, medium-sized companies and new amounts (BOE-A-2024-9523) - Orden TDF/240/2025, de 1 de marzo (BOE-A-2025-5041) - Orden TDF/39/2026, de 26 de enero (BOE-A-2026-2070) - Acelera pyme: Programa Kit Digital --- # Verifactu: what changes for your invoicing Source: https://selvadigital.eu/blog/verifactu-what-changes-for-your-invoicing Verifactu has been postponed so often that most business owners we talk to have stopped listening. That's understandable, and a bit risky, because the dates that are actually law haven't moved since December 2025. This isn't legal or tax advice, and we're not gestores. It's the practical orientation we give clients who invoice through software, with a link to the official source for every date. For your own situation, ask your gestor. ## What is Verifactu, in plain terms? Verifactu is the common name for the rules in Real Decreto 1007/2023 on invoicing software, the *Reglamento de sistemas informáticos de facturación*. The idea is simple: if you invoice with software, that software has to keep a record of every invoice that can't be quietly changed or deleted afterwards. The Agencia Tributaria describes two ways a program can comply: - **VERI\*FACTU mode.** The software sends each invoice record to the Agencia Tributaria automatically, as you invoice. The tax agency then holds the records, so you don't have to guarantee their custody yourself. - **Non-VERI\*FACTU mode.** The software doesn't send anything, but keeps the records itself, electronically signed, with an event log, and has to be able to export them on request. Every invoice issued with software in scope carries a QR code, whichever mode you use. In VERI\*FACTU mode the invoice also carries the legend "VERI\*FACTU" or "Factura verificable en la sede electrónica de la AEAT", and your customer can scan the QR to check that the invoice is registered with the tax agency. ## Who has to comply? According to the Agencia Tributaria, the rules cover businesses and professionals who pay personal income tax (IRPF) on an economic activity, companies that pay corporate tax (Impuesto sobre Sociedades), and non-residents with a permanent establishment in Spain, when they are based in the common tax territory. Excluded: - Businesses that use the **SII** (Suministro Inmediato de Información). The two systems are mutually exclusive. - Businesses taxed under the **foral regimes** of the Basque Country and Navarre, which have their own systems. - Operations that don't require an invoice. The rules are about **invoicing software**. The Agencia Tributaria's FAQ says that someone who issues invoices entirely by hand isn't affected, and that a word processor or a spreadsheet used only to type and print invoices isn't a billing system either. A spreadsheet with macros that generates your invoice register is. If you're on the edge, check the FAQ with your gestor. ## When does it apply? Law versus announcement This is where most of the confusion comes from, so here it is in two parts. ### What is law today Real Decreto-ley 15/2025, published in the BOE on 3 December 2025, rewrote the deadlines in Real Decreto 1007/2023: - **Companies that pay corporate tax:** systems adapted **before 1 January 2027**. - **Everyone else in scope, including autónomos:** systems operational **before 1 July 2027**. The Agencia Tributaria's own note on the extension, updated on 13 October 2026, still gives these two dates. The consolidated text of Real Decreto 1007/2023 in the BOE shows them too. Software makers were on a different clock. They had to offer adapted products within nine months of the ministerial order that set the technical details, Orden HAC/1177/2024, coming into force on 29 October 2024. That deadline was 29 July 2025, and it has not been moved. ### What has been announced On 5 October 2026 the Ministerio de Hacienda published an informative note saying it intends to postpone the pending Verifactu obligations **to October 2028**, so that they coincide with mandatory B2B e-invoicing for businesses with up to 8 million euros of annual turnover. The same note says the technical guarantees of Real Decreto 1007/2023 (integrity, traceability, inalterability and the rest) will stay in substantially equivalent terms. **An announcement is not a law.** As of 19 October 2026 we have not found any rule in the BOE that changes the 2027 dates. Hacienda's own note calls itself a *previsión*. Some software vendors already present October 2028 as fixed. Until a new rule is published in the BOE, 1 January 2027 and 1 July 2027 are the dates in force. We'll update this article when that changes. Our advice to clients is boring: plan for the dates that are law. If the postponement is formalised, you'll simply be ready early. ## Is Verifactu the same as e-invoicing? No, and mixing the two up is common. They are separate obligations that Hacienda now wants to line up. **Verifactu** is about how your software records invoices and, in VERI\*FACTU mode, reports them to the Agencia Tributaria. **B2B e-invoicing** is about sending invoices to other businesses as structured electronic files instead of PDFs. It comes from Ley 18/2022 ("Crea y Crece"), and is developed by Real Decreto 238/2026, published in the BOE on 31 March 2026. The deadlines in that decree run from the entry into force of the ministerial order that regulates the public e-invoicing solution. That order, Orden HAC/1028/2026, was published on 5 October 2026 and came into force on 6 October 2026. So: - businesses and professionals whose turnover exceeded **8 million euros** in the previous calendar year: twelve months later, which is **6 October 2027** - everyone else, including autónomos: twenty-four months later, which is **6 October 2028** Simplified invoices (tickets) are excluded unless they are *facturas simplificadas cualificadas*. For self-employed individuals under the threshold, the decree adds a further delay before they have to report the status of their invoices. ## What happens if your software isn't compliant? The Ley General Tributaria, article 201 bis, makes it a serious tax offence to **have** invoicing software that doesn't meet the requirements, when it should be certified and isn't or when it has been altered. The fine is a fixed **50,000 euros per tax year**. For those who make and sell non-compliant software, it's 150,000 euros per year and per type of program. Those amounts are why we take the dates seriously even while the calendar is being renegotiated. ## What does it mean for your invoicing software? In practice, three questions. **1. Is your program adapted?** Ask your provider for their *declaración responsable*. Each software maker has to declare, for a specific product and version, that it meets the regulation. The declaration comes from the software maker, not from the tax agency, so it's the document to ask for. If your provider can't show one, that's your answer. **2. Which mode will you use?** VERI\*FACTU mode sends each invoice as you issue it. The Agencia Tributaria says that once you start sending, you stay in that mode until the end of the calendar year. Non-VERI\*FACTU mode has more technical requirements for the software, and the Agencia Tributaria notes that software which can only work in that mode is not allowed. Decide with your gestor. **3. How do you correct a mistake?** The point of the rules is that an issued invoice can't be edited or deleted. A mistake gets a corrective invoice in its own series, which Spanish invoicing rules already required. If your current habit is "open the PDF and fix it", that habit is what has to change. - You know whether you're in scope: tax regime, territory, SII or not - You know your date: 1 January 2027 for corporate tax, 1 July 2027 for everyone else, unless a new rule changes it - Your software provider has given you its declaración responsable for the version you use - You've chosen a mode with your gestor - Your team corrects invoices with rectificativas, not by editing - You've noted the separate B2B e-invoicing date: 6 October 2027 or 2028 ## Where Holded fits We implement Holded as an official Solution Partner, so we're not neutral on software. Holded states that its invoicing is adapted to Verifactu, and in the setups we do the Verifactu status of each invoice sits beside the document with the QR on it. That covers the software. It doesn't decide your series, your mode or your date, and it doesn't replace your gestor's view of your situation. One caution: Holded's own Verifactu page already gives October 2028 as the date for businesses and autónomos. That is the announced postponement, not the law in force. - The dates in force are 1 January 2027 (corporate tax) and 1 July 2027 (everyone else). - October 2028 has been announced, not published. Plan for the law, not the press release. - E-invoicing between businesses is a separate obligation, with its own dates. If you're changing invoicing software anyway, it's a good moment to set it up properly. Book the call and we'll look at what you use now and what moving would involve. ## Sources - Real Decreto 1007/2023, Reglamento de sistemas informáticos de facturación, consolidated text (BOE) - Real Decreto-ley 15/2025, de 2 de diciembre (BOE-A-2025-24446) - Orden HAC/1177/2024, de 17 de octubre (BOE) - Agencia Tributaria: note on the extension of the adaptation period - Agencia Tributaria: who is obliged and which operations are included - Agencia Tributaria: FAQ on VERI\*FACTU systems - Agencia Tributaria: FAQ on scope, including handwritten invoices, word processors and spreadsheets - Agencia Tributaria: FAQ on the declaración responsable - Agencia Tributaria: FAQ on the QR code and the VERI\*FACTU legend - Agencia Tributaria: FAQ index, Sistemas Informáticos de Facturación - Ministerio de Hacienda: nota informativa of 5 October 2026 (PDF) - Real Decreto 238/2026, de 25 de marzo, B2B e-invoicing (BOE) - Orden HAC/1028/2026, de 2 de octubre, public e-invoicing solution (BOE-A-2026-20587) - Ley 58/2003 General Tributaria, art. 201 bis (BOE) - Real Decreto 1619/2012, Reglamento de obligaciones de facturación (BOE) --- # The cookie banner is on. Your site still isn't compliant. Source: https://selvadigital.eu/blog/cookie-banner-two-minute-check Every week we look at a site that has a cookie banner, a privacy policy and a proud "GDPR compliant" badge in the footer. Then we open the browser's developer tools and watch Google Analytics fire before anyone has clicked anything. The banner is decoration. The tracking never waited for the answer. This isn't a legal article and I'm not a lawyer. It's the practical check we run on every site before it goes live, written so you can run it yourself. ## Why the banner alone doesn't count Under GDPR and Spain's LSSI, analytics and marketing cookies need consent **before** they're set. Not after, not "implied by scrolling". A banner that appears while GA4 is already loading has asked a question after acting on the answer. The usual reason is simple: the banner was added as a plugin, the tags were added to Google Tag Manager, and nobody connected the two. GTM fires on page load unless you tell it to wait. ## The two-minute check 1. Open your site in an **incognito window**, so no earlier consent is remembered. 2. Press `F12` (or `Cmd+Option+I` on a Mac) and open the **Network** tab. 3. In the filter box, type `google`. 4. Reload the page. **Do not touch the banner.** 5. Look at the list. **If you see requests to google-analytics.com or googletagmanager.com/gtag before you've clicked anything, you're tracking without consent.** That's the whole test. Everything below is about fixing it. ## The fix, in Tag Manager Two things need to be true. First, GTM has to know what the visitor chose. Second, every tag has to be told to wait for that. ### 1. Set a consent default, before anything else Google's Consent Mode v2 expects a default state on every page, set before the GTM container loads. Denied everything, then update when the person answers: ```js window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('consent', 'default', { analytics_storage: 'denied', ad_storage: 'denied', ad_user_data: 'denied', ad_personalization: 'denied', wait_for_update: 500 }); ``` Your banner then calls `gtag('consent','update', …)` with `'granted'` for whatever the person accepted. Most decent consent tools do this for you once you turn on the Google integration. Check that it's on. ### 2. Gate the tags In GTM, open each tag, expand *Consent settings*, and add the consent type it needs: `analytics_storage` for GA4, `ad_storage` for ads and pixels. Tags with a requirement won't fire until it's granted. ### 3. Delete the noscript iframe The GTM install snippet comes in two parts. The second one is a `` block in the body, and it **cannot be consent-gated**. It loads the container for anyone with JavaScript off, which today means almost nobody but some bots. Remove it. Nothing you care about breaks. **Then run the check again.** Incognito, Network tab, filter "google", reload, don't click. The list should be empty until you accept. If it isn't, something is still firing outside GTM: a plugin, a theme setting, a hardcoded script. Find it and route it through GTM or remove it. ## What WordPress plugins get wrong - **Pre-ticked boxes.** Consent has to be an action. A pre-checked "I agree" is not consent, and neither is a banner with only an "Accept" button. - **"Reject" hidden two clicks deep.** Rejecting must be as easy as accepting. Same screen, same weight. - **Banner blocks, but the theme doesn't.** Themes that embed YouTube, Google Maps or fonts from Google load those directly. The banner never sees them. ## Before go-live checklist - Consent default is set to denied, before the GTM snippet - Every GA4, Ads and pixel tag has a consent requirement in GTM - The noscript iframe is deleted from the template - Incognito Network test: nothing to Google before accepting - Reject is one click, on the same screen as Accept - Cookie policy lists what actually runs, not a template list - The banner is the question. GTM's consent settings are the answer. Both have to exist. - The Network tab doesn't lie. Test it before go-live and after every plugin update. - Delete the noscript iframe. It's the most common leak we find. ## Sources - Spain's LSSI (Ley 34/2002), article 22.2 on cookies, BOE - Guide on the use of cookies, Spanish data protection authority (AEPD) - The GDPR (Regulation 2016/679), EUR-Lex - Set up consent mode on websites, Google for Developers If you'd rather someone else ran this, it's part of every website we build and something we can do on an existing site as a fixed-price job. Book the call and we'll tell you what we found before you pay anything. --- # The online customer journey, and where people actually drop out Source: https://selvadigital.eu/blog/what-is-the-online-costumer-journey The customer journey is the path from never having heard of you to buying, and then buying again. Six stages, roughly, and almost nobody walks all of them in order. Naming the stages is the easy part. Finding the one where you are losing people is what makes it worth doing. - **Awareness.** They learn you exist. A search, a recommendation, an ad, a van with your name on it. - **Interest.** They look you up. This is where your website and your reviews do their work, mostly without you knowing it happened. - **Consideration.** They compare you against two or three others. Price, proof, and how easy you are to contact. - **Purchase.** They buy. Anything that adds friction here costs you people who had already decided. - **After the purchase.** They find out whether you were as good as you said. This is where reviews come from. - **Loyalty.** They come back, or they recommend you. Cheaper than any of the stages above it. ## Finding the leak Every business loses people at one stage more than the others, and it is rarely the one they assume. Google Analytics tells you some of it: which pages people land on, where they leave, how many get as far as the contact form. Search Console tells you whether you appear at the awareness stage at all. But the honest answer usually comes from asking. Five recent customers, one question: what nearly stopped you? You will hear the same thing twice and that is your answer. ## What we see most often Not awareness. Most small and medium-sized businesses get found. The drop is between interest and consideration, and the cause is nearly always the same: the site does not answer the question the customer actually has, so they go and ask a competitor instead. Fixing that is cheaper than buying more traffic, and it makes the traffic you already have worth more. If you want a second pair of eyes on where yours leaks, we will look at it with you. --- # Google Tag Manager, and when it is worth the trouble Source: https://selvadigital.eu/blog/google-tag-manager-and-its-benefits Google Tag Manager puts one small script on your website. After that, every tracking tag you want to add, change or remove happens in a dashboard instead of in your code. That is the whole pitch, and for most sites it is a good one. ## What you get - **Changes without a developer.** Adding a conversion tag stops being a ticket and a deployment. For a marketing team, this is the difference between measuring something this week and next quarter. - **One script instead of six.** Every tag loaded directly is another request slowing the page down. Loading them through one container is usually faster, though only if you keep the container small. - **The usual tags out of the box.** GA4, Google Ads, Meta Pixel and most others have ready-made templates. No code to paste wrong. - **A preview mode.** You can see exactly which tags fire on which page before anything goes live. This alone saves more time than the rest combined. - **More than one person can work in it.** Useful when marketing and development are different people, which they usually are. ## Getting started Create a container, put the two snippets on your site, and add tags one at a time. Before each tag, be clear on what you are trying to measure and why. A container full of tags nobody can explain is worse than no container at all. Use preview mode every time. Publish only when it does what you expected. ## The part people skip **Consent.** A tag in GTM fires on page load unless you tell it to wait. If your cookie banner and your tags are not connected, you are tracking people before they have agreed, and the banner is decoration. We wrote up the two-minute check for that, because it is the single most common thing we find on sites that believe they are compliant. **Housekeeping.** Containers rot. Tags for campaigns that ended two years ago keep firing. Once a year, open it and delete what is dead. If you would rather it was set up properly once than fixed later, we do that. --- # Eight things that make a newsletter worth opening Source: https://selvadigital.eu/blog/8-tips-to-write-a-perfect-newsletter Most newsletters get deleted from the preview pane. Not because the writing is bad, but because the reader cannot tell in two seconds what is in it for them. We write and send newsletters for clients every month. The ones people actually open have the same eight things in common. - **Know who you are writing to.** Before you write a word, picture one real reader. What do they already know? What are they trying to decide? That answer sets your topics and your tone, and it is the difference between a newsletter and a company announcement. - **Keep it short.** Nobody is waiting for your email. Say the thing, then stop. Headings and bullets are not decoration, they are what makes a busy person able to scan it in ten seconds and still get the point. - **Give the eye somewhere to land.** An image or two breaks up the text and makes the whole thing feel lighter. Watch the file size, though. A newsletter that takes five seconds to render on a phone has already lost. - **Sound like a person.** A note from whoever wrote it, in their own words, does more than a page of polished copy. People subscribe to people. - **Ask for one thing.** One link that matters, not eight. If the reader has to choose between five calls to action, they choose none of them. - **Make unsubscribing easy.** A visible unsubscribe link at the bottom, one click. It is the law, and it also keeps your list made of people who want to be on it, which is the only kind of list worth having. - **Check it on a phone first.** Most of your readers will open it there. If it only looks right on a desktop, it only looks right for a minority. - **Send it to five people before you send it to five thousand.** A test group catches the broken link, the image that did not load and the subject line that reads differently than you meant. None of this is complicated. It is just easier to skip when you are busy, which is why most newsletters skip it. If writing one every month is the part you keep putting off, that is the part we take over. Tell us what you sell and we will tell you what we would send. --- # Google Business Profile: the free listing that decides if you get found Source: https://selvadigital.eu/blog/google-mybusiness-in-a-nutshell If you sell to people nearby, your Google Business Profile is the most valuable free thing Google gives you. It is the box with your name, hours, photos and reviews that appears beside the search results and on Maps. For a lot of local businesses it gets more attention than the website does. It is also the thing most often filled in once and never looked at again. It used to be called Google My Business. Google renamed it to Google Business Profile, and these days you manage it directly from Search and Maps rather than a separate dashboard. ## What it does - **Puts you in local results.** When somebody searches for what you do "near me", Google picks from verified profiles. No profile, no appearance, however good your site is. - **Lets you answer people in public.** Reviews and questions are both visible, and so is whether you reply. A business that answers its reviews reads differently from one that ignores them. - **Shows you what people did next.** Views, clicks, calls, requests for directions. It is the clearest picture you get of local demand, and it is free. - **Carries posts.** Offers, events, opening changes. They appear in Search and Maps and they expire, which suits seasonal things well. - **Needs verifying.** Usually a postcard, sometimes a call or a video. Tedious, and it is what stops anyone else claiming your business. ## What actually moves the needle Accuracy first. Wrong hours over a bank holiday costs you more than any post will earn you. Check them before every holiday period. Then photos, and real ones. The interior, the team, the work. Google shows them prominently and stock images are obvious. Then reviews, steadily. Asking every satisfied customer is worth more than any other local SEO tactic we know of, and it costs nothing. ## The most common mistake Two profiles for the same business, usually because someone created a second one and forgot. They split your reviews and confuse Google about which is real. If you suspect a duplicate, search your business name on Maps and look carefully. If you would like us to set one up properly or clean up what is there, that is a short job. --- # Link building, without the part that gets you penalised Source: https://selvadigital.eu/blog/how-to-use-linkbuilding A link from another website to yours is a vote. Google counts them, and it counts who is voting: one link from a site people trust is worth more than fifty from sites nobody has heard of. That is the whole idea. The rest is what you do about it. ## What actually works - **Write something worth linking to.** Slow, and the only method that keeps paying. If a page answers a question properly, other people cite it because it saves them explaining it themselves. - **Guest posts.** Write for a site in your field and link back from the author line. Real ones, on sites with real readers. - **Directories and listings.** Not the link farms, the ones your customers actually use: your industry body, your local chamber, the platforms in your sector. - **Social.** Not a ranking factor on its own, but it is how a page gets in front of the people who might link to it. - **Broken link building.** Find a dead link on someone's page, tell them, offer your page as the replacement. It works because you are doing them a favour first. ## What gets you punished Buying links. Link farms. Networks that exist only to link to each other. Google has been detecting these for years and the penalty lands on your site, not on the one that sold you the link. The tell is simple: if the only reason a link exists is SEO, it is the kind Google is looking for. ## The uncomfortable part Link building is slow. Anyone offering you a hundred links next month is selling the kind that gets you penalised. A handful of good ones a year will do more for you. If you want to know where your links currently come from, we will look and tell you straight. --- # What an SSL certificate actually does Source: https://selvadigital.eu/blog/what-does-ssl-mean An SSL certificate does two things. It encrypts what a visitor sends you, so nobody in between can read it, and it proves your site is really your site. That is it. Everything else is detail. ## Why it matters even without a shop The obvious case is payment details and passwords. Without encryption, anything typed into a form travels across the internet in plain text, readable by anyone on the same network. But the second job matters just as much, and it applies to every site. The certificate proves the domain belongs to you, which is what stops someone building a convincing copy of your site and collecting your customers' details on it. There is also a practical reason. Browsers mark sites without a certificate as "Not secure" in the address bar, and Google has treated it as a ranking signal for years. A site without one looks broken to a visitor before they have read anything. ## About the name Strictly, SSL was replaced by TLS a long time ago, and the SSL versions are considered insecure. Every certificate you buy today is really a TLS certificate. Everyone still calls them SSL certificates, including the companies selling them. So when a hosting provider offers you SSL, you are getting TLS. The name stuck, the technology moved on. ## How to check Look at the address bar. A padlock and an address starting `https` means the certificate is valid and the connection is encrypted. Click the padlock to see who issued it and when it expires. The most common failure we see is not a missing certificate. It is an expired one, which turns a working site into a full-page browser warning overnight. At Selva Digital a certificate is part of every hosting package, renewed automatically, so it is not something you have to remember. If you are not sure what your site has, send us the address and we will tell you. --- # Four social formats worth your time, and how to pick one Source: https://selvadigital.eu/blog/marketing-trends-for-companies-in-the-modern-world Every year brings a format that everyone says you must be on. Most of them do work. None of them work if you try all four at once with the time you actually have. Here is what the main ones are good at, so you can pick the one that fits. ## Live video The appeal is that it is unedited. People can ask something and get an answer while you are talking, and that reads as more honest than anything produced. Good for: demonstrations, question sessions, anything where being unpolished helps. Bad for: businesses where a mistake in public is expensive. ## YouTube The one people forget is a search engine. Someone typing "how do I fix" into YouTube is much closer to buying than someone scrolling a feed, and a video answering that question keeps earning for years. Good for: anything you get asked to explain repeatedly. It is the highest-effort format on this list and the one with the longest shelf life. ## Podcasts The intimate one. Somebody has your voice in their ears for half an hour, usually alone, which builds a kind of familiarity no other format matches. Good for: long sales cycles, professional services, anything where trust is the thing being sold. Bad for: quick transactions, where nobody will invest thirty minutes before buying. ## Short clips Fifteen to sixty seconds, vertical, made to be watched with the sound off. Platforms push them to people who do not follow you, which makes them the cheapest reach available. Good for: getting seen by strangers. Bad for: explaining anything complicated. ## How to choose Two questions. **Where are your customers already?** Not where the audience is biggest. Where yours is. A B2B supplier on TikTok is doing a lot of work for an audience that will not buy. **What can you sustain?** One format done weekly beats four done twice and abandoned. The formats above are ranked roughly by effort: short clips are the cheapest to keep up, YouTube the most expensive. Then the part that is true of all four: content that is genuinely useful to your customer outperforms content that is about you. That has not changed and it is not going to. If you would rather this was somebody's job than another thing on your list, that is what we do. --- # Four things every homepage needs Source: https://selvadigital.eu/blog/4-essential-elements-of-a-high-converting-homepage A homepage has one job. Tell a stranger what you do, prove that you can do it, and give them somewhere to go next. Almost everything else is decoration. Four elements do that work. - **A clear promise.** What you do and who it is for, in the first sentence they read. Not a slogan, a sentence. If a visitor cannot tell within a few seconds whether they are in the right place, they leave, and everything below that point is wasted. - **One image that means something.** The picture at the top is doing the same job as the headline. A photo of the actual work beats a stock photo of a handshake, every time. - **Proof from someone who is not you.** A review, a client name, a case. People believe other customers before they believe your copy. BrightLocal's research puts the average buyer at ten reviews read before they trust a business. - **One obvious next step.** A button that says what happens when you press it. "Plan a call" beats "Learn more", because one of them tells you what you are getting. ## Where homepages usually go wrong Not by missing an element. By having all four and burying them: the promise below a slider, the proof three screens down, the button competing with six other buttons. Order matters as much as presence. Promise, image, proof, action, in that order, above and just below the fold. ## The test Show your homepage to someone who has never heard of your company. Give them five seconds, then take it away and ask what you do and what they would click. If they cannot answer both, the problem is not traffic. We rebuild homepages for a fixed price, and that test is the first thing we run. --- # Choosing colours for a website, and why it is not decoration Source: https://selvadigital.eu/blog/the-importance-of-colors-on-your-website People form an impression of a website before they have read a word of it. Colour does most of that work, which is why it deserves a decision rather than a preference. Three things are worth getting right. - **Colour is what makes a brand recognisable.** One consistent colour, used everywhere, does more for recognition than a logo does. An image registers all at once, while reading takes real time. - **The first impression happens before anyone reads.** Visitors judge a page in the moment it appears, and colour is the first thing that lands. Get it wrong and the copy is arguing uphill. - **Decide what you want people to feel.** Blue reads calm and dependable, green reads natural, which is why it is on every organic label in the shop. Pick for the feeling you are after, not the one you personally like. ## In practice **Fewer colours than you think.** One primary, one accent, and a set of greys. A limited palette looks deliberate. A wide one looks like nobody decided. **Check the contrast, not the vibe.** Text has to be readable at arm's length on a phone in daylight. That is a measurable thing, not a matter of taste, and it is also an accessibility requirement. **Let the meaning do some work.** If the association is obvious to your customer, use it. Green for natural products is a cliché because it works. Where this usually goes wrong is not the palette. It is using it inconsistently, so the site feels like three different companies. Pick the colours once, write them down, and use them everywhere. If you would rather have someone make the call, we do that as part of every build. --- # What separates a website that works from one that just exists Source: https://selvadigital.eu/blog/why-you-need-to-invest-in-a-well-designed-website Most business websites are fine. They exist, they load, they list the services. And they do nothing, in the sense that nobody could point to a customer who came from them. The difference between those and the ones that earn their keep is not budget or design flair. It is a handful of decisions. ## It answers the question the visitor arrived with Somebody landed on your site because of something specific. A price, a location, whether you do the thing they need. If the answer is not visible without hunting, they go back to the results page and ask someone else. This is the most common failure and the cheapest to fix. Look at your top five pages and ask, for each, what question brought someone here and is it answered above the fold. ## It is fast, especially on a phone Speed is a ranking factor, but the direct effect matters more: people leave slow pages. Most of the weight is images that were never resized, and that is an afternoon's work, not a rebuild. ## It says who else trusts you A review, a client name, a case study. You claiming to be good is expected. A customer saying it is evidence. Put it near the decision, not on a testimonials page nobody opens. ## It has one obvious next step Every important page should have a single clear action, and a button that says what happens. "Plan a call" is better than "Learn more" because the visitor knows what they are agreeing to. ## Somebody keeps it current The hardest one, because it never feels urgent. Old prices, staff who left, a copyright date from three years ago. Each is small, and together they say nobody is minding the shop. ## What this is worth A site that does these things does not need more traffic to produce more work. It converts more of what you already have, which is the cheaper half of the problem and the one most people skip. We build sites for a fixed price and keep them running for a monthly fee, so the last point is somebody's job rather than nobody's. Tell us what is not working and we will tell you what it costs to fix. --- # Setting up customer service that does not run on someone’s inbox Source: https://selvadigital.eu/blog/how-to-organize-your-customer-service Selling someone a good product makes them content. Solving their problem properly is what makes them stay, and tell someone else. Most small and medium-sized businesses run support out of one person's inbox. It works until it does not, and it fails in a predictable way: the person is on holiday, or the message arrives on a Saturday, or two people answer the same customer differently. ## The two things that decide how it feels **How fast you answer.** Not how fast you solve it. A reply within the day saying "I have this, I will come back tomorrow with an answer" buys you almost all the goodwill of an immediate fix. **How you sound.** Everyone can name a company whose support was rude to them, years later. That is how long it lasts. Match the tone to the situation: someone with a broken order does not want a joke, and someone with a small question does not want a formal letter. Neither of those needs software. They need someone whose actual job this is. ## When you outgrow the inbox The signals are consistent. Messages get missed. Nobody can tell you how many requests came in last month. A customer asks about something from six weeks ago and nobody can find it. At that point a helpdesk tool earns its keep. What you want from one: - A **shared queue**, so a request belongs to the company rather than to one person's inbox. - **History per customer**, so the third conversation does not start from scratch. - **A knowledge base** for the questions you answer weekly. It deflects real volume and it costs an afternoon. - **Status and ownership**, so "who has this" has an answer. - **One place for the channels you actually use.** Email, the website form, WhatsApp if that is where your customers are. Freshdesk and Zendesk both do this and both have a free or cheap starting tier. The tool matters far less than deciding who owns the queue. ## The part that gets skipped Write down the five questions you answer most often, and the answer to each. That document is worth more than any tool, and it is what makes it possible for someone else to cover for you. If you want help picking something and getting it running, tell us what your week looks like and we will tell you whether you need software or a rota. --- # “I get all my customers by word of mouth” Source: https://selvadigital.eu/blog/why-is-a-website-important-for-a-company We hear it most weeks, and it is usually true. Plenty of good businesses are built almost entirely on recommendation. It is still not an argument against having a website, because of what happens next. ## Word of mouth ends in a search Someone recommends you. The person nods, and then, later that evening, looks you up. That is the moment your website exists for. What they find decides whether the recommendation converts. A current site with real photos and clear information confirms it. Nothing, or something from 2014 with a broken contact form, quietly undoes it. The person who recommended you never finds out. So the website is not competing with word of mouth. It is finishing it. ## What it can take off your desk The part people underestimate is administrative. A form that collects what you would otherwise ask on the phone. Online booking, so the reservation happens without anyone picking up. An FAQ that answers the same five questions you answer every week. That is time back, every week, not marketing. ## When it is genuinely time to rebuild Most sites need real work every three to five years. Not because of fashion, though that is part of it. Because browsers, phones and Google all move, and a site that has not been touched falls behind on all three at once. Two things date a site fastest: **It does not work properly on a phone.** More than half your visitors are on one. A site that needs pinching and zooming gets closed. **It is slow.** Speed is a ranking factor and, more to the point, people leave. If you are not sure which category yours is in, send us the address. We will tell you honestly whether it needs replacing or just needs fixing. ---