92.6% said that they put the most importance on visual factors when purchasing products this is no different for your website.
Research reveals that people subconsciously judge a product or website within 80 seconds of initial viewing and that 61% of that assessment is based on color alone. The visual of your website leaves impressions much faster than words can.
Here are some examples of the impact of choosing the right color.
- Color increases brand recognition.
- People subconsciously judge a page after the initial visualization, where colors are the first relevant impression.
- What emotion do you want to produce in your customers while choosing a color scheme.
Color reveals the core values of your brand. By seeing the colors of your site, your target audiences will automatically know who you are, what you sell, and what you do.
- Color increases brand recognition.
When it comes to web design, one of the most important considerations is color. The colors you choose can have a big impact on the overall look and feel of your site, as well as how visitors perceive your brand.
Consider your brand identity. What colors are associated with your brand?
Using a signature color increases consumers recognition of your brand. A single image delivers a lot of information in a very short time because we perceive an image all at once, whereas reading often takes significantly longer to process the same information.
- People subconsciously judge a page after the initial visualization, where colors are the first relevant impressions.
The human eye reacts to colors in many ways. Some colors are advancing and grabbing attention, while others receding. Some color combinations render text legible.
Keep it simple. When in doubt, less I more. A limited color palette will help create a cohesive look for your website, Too many colors can be overwhelming and appear chaotic.
- What emotion do you want to produce in your costumers.
When associations of color relate to the product in a literal or abstract way, this is considered functional. For example, green is frequently used in the packaging of organic, healthy, and natural products because of its association with trees, grass, and nature.
Think about the message you want to communicate. Different colors can evoke different emotions. For example, blue is often seen as calm and trustworthy. Choose colors that align with the message you want to communicate.
When it comes to choosing a color scheme for your design project, there are a lot of factors to consider. But by following these three simple tips, you can narrow down your options and make the best choice for your project. And remember, if you’re ever feeling stuck or need some inspiration, our team of experts is always here to help.
