In today’s modern world, social media is one of the most important tools that companies can use to promote their businesses. There are a variety of ways to use social media for promotion, including podcasts, YouTube advertising, live streaming, and short-form content. Read on for more information about these 4 tools in this blog.
1 Increasing video and Livestream
Your social media profile and sales can be boosted if you stream Live since you can engage with your audience in real time. This is one of the reasons why it’s getting so popular to use live streams for promotion. The ability to live stream gives young people a chance to create and present their own content, not just be passive viewers. Viewers can follow along in real-time and comment in real-time, so it feels more ‘authentic’ than pre-recorded posts.
2 YouTube advertising
YouTube ads are 84% more likely to grab viewer attention than TV ads, making them an effective tool for marketers around the world. YouTube recommends advertisements that are relevant to your interests. This makes this strategy very effective because in this modern world everyone is on YouTube everyone uses it multiple times a day.
Every day, people watch billions of hours of videos on YouTube. 62% of companies use YouTube as a channel for distributing video content. 63% of YouTube watch time comes from mobile devices. 90% of users say they discovered a new brand or product on YouTube.
3 Podcasts
At its core, podcasting is simply a newer, digital avenue for storytelling. Through effective storytelling, we can explore and learn more deeply about elements and topics that impact ourselves, those around us, and our lives. Podcasting does this in a variety of ways, but almost all do so in a much more intimate way.
When we listen to podcasts, we become the audience for a virtual storyteller. Rather than sharing that setting with others, we alone become the audience. For brands, marketers, or others running their podcasts, this allows them to create a more personal and intimate experience for each listener in their audience. This notion of personal intimacy fosters far deeper feelings of engagement and loyalty amongst listeners than other mass-distributed forms of marketing like newsletters or heavily edited videos might. In doing so, it grants podcasters an opportunity to grow their brand and its following in a more authentic way.
4 Short-form content
The creation and consumption of short-form content is pervasive. Many popular creators make videos that don’t require an individual to speak a specific language to understand the video’s visual content. Because short videos are characterized by a clear style, concise content, and fast rhythm, most of the video content will attract users’ attention within seconds and make them keep watching. According to research, our attention span has markedly decreased in just 15 years. With short-form content, it’s more likely that people will watch the whole video rather than a video more than 5 minutes long.
Conclusion
When using social media for promotion, it is also important to consider the demographics of your target audience. For example, if you are targeting a younger audience, you may want to consider using platforms such as Snapchat and Instagram. If you are targeting a more mature audience, you may want to consider using platforms such as LinkedIn and Twitter.
It is important to remember that quality content is key. If you can create content that is interesting, informative, and engaging, you will be well on your way to success in promoting your business on social media.
