Google My Business (GMB) is a free platform offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. By setting up a GMB account, businesses can verify and manage their information, such as business name, address, phone number, and hours of operation. This information can then appear on Google Search, Google Maps, and other Google properties.
- Improve local search visibility: By verifying your business information on GMB, you can improve your visibility in local search results. This is because Google uses the information from GMB to show relevant businesses to users searching for products or services in a specific area.
- Engage with customers: GMB also allows businesses to interact with customers by responding to reviews, answering questions and providing offers and events. This helps to build trust with potential customers and improve their likelihood of visiting your business.
- Insights: GMB offers insights and analytics on how customers are interacting with your business on Google. This includes data on views, clicks, and direction requests, allowing you to measure the impact of your GMB listing on your business.
- Posts: GMB also allows businesses to create posts, similar to social media posts, which will show up on Google search and maps. This can be used to promote events, offers, and products, or simply share updates about your business.
- Verification: To ensure that only legitimate businesses are represented on GMB, Google requires businesses to verify their information. Verification can be done through mail, phone or email, and it ensures that your business information is accurate and up-to-date.
Setting up and maintaining a GMB account is relatively easy and it’s a powerful tool for local businesses to improve their visibility and reach potential customers. However, it’s important to make sure that your information is accurate and up-to-date, and to keep an eye on your insights and customer engagement.
In summary, Google My Business is a free platform that allows businesses to manage their online presence across Google and improve their local search visibility. By creating and verifying a GMB account, businesses can improve their visibility, interact with customers, track performance, and create posts to promote their products, events and offers. It’s an easy and powerful tool that can help small businesses to increase their online presence and reach more potential customers.
If you need help setting up your Google MyBusiness account, just contact us.