What makes a high-converting homepage? There are many factors that go into it, but we’ve boiled it down to the five essential elements. In this post, we’ll discuss each one and how you can apply it to your own website. By following these tips, you’ll be well on your way to creating a homepage that will turn visitors into customers. So, what are you waiting for? Read on!
The 4 most important elements to have on your website are:
- Clear unique selling proposition (USP).
- Engaging hero shot.
- Inspirational social proof.
- Strong call to action (CTA).
1) Your unique selling point (USP) describes why you are the company of your customers’ dreams and sets clear expectations for customers. Rather than fancy features, concentrate on your unique brand promise to the customer. The secret is to stand out from the crowd and back up your claims.
The first thing that people will see is your headline. It is important that it defines what a visitor will gain from your company and demonstrates that the visitor is at the proper place. Your title should ideally be simple, direct, and clear above everything else.
2). In the area of the homepage, where people have a limited attention span, the saying “a picture is worth a thousand words” is certainly relevant. Your hero shot functions as a visual representation of your offer. Analyze what you’re selling before you give a dive into the pleasant world of stock photos. What does the image communicate about your business, USP, and product?
3) Social proof is the use of social signals to demonstrate that other people have purchased, consumed, read, or engaged with what you are selling, to put it simply. According to the theory, individuals are more inclined to convert if they observe that others have done so in the past (and were glad they did).
According to research from BrightLocal, the typical customer reads at least 10 reviews before placing their trust in a company, frequently devoting about 14 minutes to the process.
4) The call to action is an important factor of a webpage since it serves as a guideline for the user, telling them what to do next. A user may not be aware of the next actions to take to make a purchase or sign up for a newsletter without a clear CTA, and they may abandon the website before completing their goal.
From a landing page to the home screen, there are four key elements that you need for your website. Being consistent in these 4 areas can help maximize conversion rate!
